the discount best buy/future shop get is at cost + 10%..
i'm not too sure about the price about the cell phones, I just know the discount they get cuz I know a few people who work there.
i wonder what the price would be cause some places are like 'yeah that tv costs 400 and we sell it for 420' so really thered be no discount. But other stuff gets marked up a zillion percent. Cell phones are often given as loss leaders where the company (ie telus) will give you the phone for cheap (and maybe even lose money on the phone) in order to get your contract. So the COST to Futureshop of the cell phone itself would be high (so if it retails for 300 cost might be like 250 which i consider quite a bit.)