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How would you market the NHL?

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Old
11-14-2012, 09:28 PM
  #1
Unknownbutfamous
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How would you market the NHL?

For one of my classes, I was given an assignment to come up with a marketing plan for a sports organization. I thought it would be a good idea to do the NHL since Im so passionate about hockey. So if you could give me some ideas it would be great. So I ask how would you market the game if you were Gary Bettman? (Lets leave out the lockout, because that's obvious he needs to end the lockout soon)

My initial thoughts are to relocate some teams to better hockey markets, but to be realistic. Like you can't move the Islanders, because they just signed a new lease to play in Brooklyn, etc. I was thinking of relocating two of the least profitable teams on Forbes NHL team values (http://www.forbes.com/nhl-valuations/list/), which are the Coyotes and the Blue Jackets. But what markets do you guys think could sustain this relocation? Maybe we should relocate more teams? I also think that a good idea would be to introduce street hockey heavily to urban. settings, because poor kids do not have a chance to play hockey in the US due to the cost of playing. A lot of people don't even know the rules of hockey, because they have never played it or a form of it (street hockey). I'd like to hear your opinions.

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11-14-2012, 09:30 PM
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chains and dark arenas

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11-14-2012, 09:34 PM
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son of earl
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I think you have to market ahl ncaa and jrs a lot more. You have to get people more involved so they can follow players and watch them grow and drafted ect.. Just like in the NBA and NFL college football is jsut as if not more popular then the NFL.

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11-14-2012, 09:36 PM
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Quote:
Originally Posted by son of earl View Post
I think you have to market ahl ncaa and jrs a lot more. You have to get people more involved so they can follow players and watch them grow and drafted ect.. Just like in the NBA and NFL college football is jsut as if not more popular then the NFL.
That is a great point. How would you go about doing this?

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11-14-2012, 09:39 PM
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Melnyks Mirage
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You start with NEON. LOTS OF IT.

Get your arenas DROWNING in neon.
Add some loud pop music, gyrating hotties (male and female) dancing around Gary Bettman. Bettman himself has these really big sunglasses and a satin suit.

The players don't enter the ice off their corridors but rather swing onto the ice off silk ropes, MORE cheerleaders wave them in. The puck is a bright GREEN colour to make it more easily visible. Goals scored generate spotlights on the unlucky goalie and LOSER by BECK echoes through the Arena.

Intermissions? Instead of subway or hotdogs, you shoot MONEY. About 10,000 USD in local currency wrapped around a sandwich. And you have a band at centre ice as well.
To make it more kid-friendly, BAKE SALES in the aisles! Brownies and cupcakes make the experience far more wholesome!

TV? Have the TV crews use LASER POINTERS on the players...just to get them off their game. Replace the Stanley Cup with....The SPONSOR CUP. Fill it full of whatever disgusting liquid is the flavour of the month.


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11-14-2012, 09:44 PM
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candyman82
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Well, you should probably start by taking Columbus off of the list of your relocated teams, they are legally bound to Nationwide Arena until 2039 due to their new lease deal.

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11-14-2012, 09:50 PM
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Quote:
Originally Posted by candyman82 View Post
Well, you should probably start by taking Columbus off of the list of your relocated teams, they are legally bound to Nationwide Arena until 2039 due to their new lease deal.
Thank you. Also, do you know how expensive it is to get out of NHL leases are?

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11-14-2012, 10:13 PM
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candyman82
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Quote:
Originally Posted by Unknownbutfamous View Post
Thank you. Also, do you know how expensive it is to get out of NHL leases are?
I honestly don't know. In the case of Columbus, the sale of the arena from the team to Franklin County itself was contingent on the Blue Jackets remaining in the city until that point.

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11-14-2012, 10:14 PM
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Quote:
Originally Posted by Unknownbutfamous View Post
Thank you. Also, do you know how expensive it is to get out of NHL leases are?
An arm and a leg. Considering that such venues are essentially tailor-made for sports, leases go a long way towards keeping the arena in use and making money. If a team skips town, that's 41 dates that arena ownership now needs to go out and fill.

Of course there's always the exception to the rule such as the Sprint Center in KC that isn't actively seeking a tenant, as the building makes enough money off the concerts and shows that roll through, and not having to schedule around a sports team makes for added flexibility

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11-14-2012, 10:19 PM
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I think your street hockey idea is pretty good. Hockey's accessibility and knowledge of the game is very limited in certain areas due to lots of factors (climate, culture, cost, lack of exposure).

Also, I'd market the hell out of smaller leagues like High School, NCAA, OHL, WHL, QMJHL, AHL. Getting kids interested in hockey is much easier if they have access to live games near their hometowns.

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11-14-2012, 10:29 PM
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Make the Mighty Ducks 4, with cameos by Ovechkin, Crosby, Selanne, and Shaq.

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11-14-2012, 10:38 PM
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Have groups of players visit schools. Tell the kids their stories and teach them the game of hockey, as their phys ed teachers feature hockey as their block for that period of time. Hand out Tshirts, tickets or whatever it is that will get the kids interested. Who doesn't love free ****?

Easy to make an impression on a kid, especially as an athlete. Then, just hope they watch a few games and get hooked.

Edit: There are obviously exceptions, but it is tough to get teenagers/adults interested in a sport if they aren't interested already. Gotta start young and give these kids something to be a part of.

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11-14-2012, 10:41 PM
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11-14-2012, 10:48 PM
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They need to get more players. The NHL has plenty of fans. Popularity grows witht he players. I don't have to walk far to see a bunch of kids playing basketball, football, baseball. Now hockey, you don't see that everyday.

They have to get to the cities somehow. That's where the people are.

Now there's alot of fans in the big cities, but a large majority of the American players are coming suburban areas, especially in New York and Massechusetts. You're not gonna see any NHL players from Brooklyn, they're all from Rochester, Buffalo, and Syracuse.

That's why so many people were *****ing about having Drake as entertainment at the all-star game but I thought it was good for the sport to do something like that.

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11-14-2012, 11:05 PM
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Forget family friendly, market the bone crunching hits and bloodied faces.

MMA lite. People go nuts for percieved badassery

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11-14-2012, 11:08 PM
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son of earl
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you have to get them on TV introduce video games for ncaa and jrs which they are already doing in the EA NHL games.

There is so much hockey around the world for them to be able to do this.

But main issue i see is the American name isn't to common in the NHL you get a lot of odd ball harder to pronounce names. So really marketing NCAA is were it needs to be.

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11-14-2012, 11:09 PM
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Quote:
Originally Posted by octopi View Post
Forget family friendly, market the bone crunching hits and bloodied faces.

MMA lite. People go nuts for percieved badassery
I agree.

What about football? Thats a game of brutality, but people watch that.

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11-14-2012, 11:55 PM
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Quote:
Originally Posted by Unknownbutfamous View Post
I agree.

What about football? Thats a game of brutality, but people watch that.
That's actually a better format than MMA.

If we can get the brutality while keeping the "Heritage we can pass down to kids" aspect, bonus.

Unfortunately, hockey is usually an indoor game, which keeps seating more limited and ticket prices higher.

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11-15-2012, 12:48 AM
  #19
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I'd run the NHL like Dana White runs the UFC. Give the fans what they want. Make the stars the show. Give incentives for players and teams to be exciting. Profit.

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11-15-2012, 01:01 AM
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An alternative to the glamorous, exciting, sponsor-heavy image used by the NFL and the NBA, you could also market it like the MLB and have a large emphasis on team heritage and the all-time greats. I think it would be cool to be watching an NFL game and see a commercial come on telling the story of Bobby Baun's historic goal, or showing a clip of Mario scoring his 5 goals in 5 different ways.

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11-15-2012, 01:02 AM
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11-15-2012, 01:13 AM
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I think one of the coolest thing about hockey ismthe fact that you poay on the ice and so, play at huge speeds compared to other major sports (sorry bobsled fans)

Thats what needs to be advertised, you need to show the bone crushing hits at great speeds.

It really is the best sport there is

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11-15-2012, 01:18 AM
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it doesn't require as much of a time commitment as other sports

every time the cba expires you get a whole year off!

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Old
11-15-2012, 03:09 AM
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Advertise it as Mad Max on Skates.

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Old
11-15-2012, 05:39 AM
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I Hate Chris Butler
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I'd force Crosby and Ovechkin down everyone's throat and then lock the players out at the peak of popularity to kill off any new fanbase.

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