Go Back   HFBoards > General Hockey Discussion > The Business of Hockey
Mobile Hockey's Future Become a Sponsor Site Rules Support Forum vBookie

The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, NHL revenues, relocation and expansion.

Kraft Canada cancels 2013 Hockeyville

Thread Tools
11-19-2012, 07:02 PM
LadyStanley's Avatar
Join Date: Sep 2004
Location: Sin City
Country: United States
Posts: 67,788
vCash: 500
Kraft Canada cancels 2013 Hockeyville


To allocate $1m to minor hockey.

And the sponsors start to leave.

LadyStanley is offline   Reply With Quote
11-19-2012, 07:06 PM
Registered User
BLONG7's Avatar
Join Date: Oct 2002
Location: Nova Scotia
Posts: 18,112
vCash: 500

This is the stuff that should send a major message to everyone on both sides of the table...

BLONG7 is offline   Reply With Quote
11-19-2012, 07:20 PM
trust in linden CREW
Jyrki's Avatar
Join Date: May 2011
Location: 新香
Country: Canada
Posts: 11,780
vCash: 500
$1M isn't much in the grand scheme of the NHL, but it might as well be the starting point.

Jyrki is offline   Reply With Quote
11-19-2012, 07:47 PM
Global Moderator
Killion's Avatar
Join Date: Feb 2010
Posts: 32,658
vCash: 500
Originally Posted by LadyStanley View Post

To allocate $1m to minor hockey.
And the sponsors start to leave.
... (note; I posted this earlier on the Snider thread, seems rather salient)

... its a mess, a Nightmare for many of the sponsors. They'll have produced collateral materials, print & broadcast (commercials), booked space with various publications; signed contracts with various media outlets (TV & Radio); on-line publishers & chat boards, expensive creative & production costs that they cant get back, even use elsewhere as its NHL or team/player specific and so Bam!, there goes millions in production costs, millions upon millions more in space & air-time reservations which usually contain penalties for cancellation.

As the primary demographic is the all important 18-34 year old male, followed by the 34-54yr old, a sizeable portion of which has had post secondary education with one of if not the highest combined household income averages in comparison to the NBA, MLB & the NFL, alternatives will have to be sought in the short-term. So lets say Brewery X or whatever goes on a spree elsewhere, finds out its actually a lot more cost effective, providing results; why bother going back to the NHL when the Lockout ends, facing an uphill battle to regain market share, your name associated with what many will view as a cold & completely callous league in taking its fans for granted? To retain these advertisers & sponsors, the leagues going to have to discount & wholesale rates for what, 2-3 seasons minimum? That alone is another loss of tens upon tens of millions.

So here we have healthy, wholesome Canadian Family Value's advertiser Kraft Foods pulling the plug on "Hockeyville". Going it alone. No longer wanna be associated with or part of the "NHL & CBC Family". No thanks. We'll just invest our money directly, subsidizing & sponsoring Community Groups & Sports Organizations. Prefer not to be associated with "Big League" hockey, nice knowing ya, but we cant wait around for you guys to get your acts together.

Killion is online now   Reply With Quote
11-26-2012, 08:21 AM
Registered User
GuelphStormer's Avatar
Join Date: Mar 2012
Location: Guelph, ON
Country: Canada
Posts: 3,266
vCash: 500
If I had a million dollars ...

We wouldn't have to eat Kraft Dinner

But we would eat Kraft Dinner. Of course we would, we'd just eat more. And buy really expensive ketchups with it. That's right, all the fanciest Dijon ketchups! Mmm. Mmm-hmm. (BNL)

Good for Kraft. A million dollars is a lot of money for minor hockey.

GuelphStormer is offline   Reply With Quote
11-26-2012, 09:25 AM
Same Old Hockey
Inkling's Avatar
Join Date: Nov 2006
Location: Ottawa
Country: Canada
Posts: 4,814
vCash: 500
Hopefully they will still follow through with the Exhibition game for Stirling next year since they missed out on it this year due to the lockout. They are owed at least that much.

Inkling is offline   Reply With Quote
11-26-2012, 10:13 AM
Registered User
IslesNorway's Avatar
Join Date: Apr 2007
Location: Nittedal, Norway
Country: Norway
Posts: 4,470
vCash: 500
The sponsors really should have come out at a much earlier dateand put pressure on the NHL

IslesNorway is offline   Reply With Quote
11-26-2012, 05:13 PM
tony d
Ocean Spray
tony d's Avatar
Join Date: Jun 2007
Location: Behind A Tree
Country: Canada
Posts: 58,194
vCash: 500
Yeah, this is to bad for the city that was supposed to host this event. Hopefully this lights a fire under the NHL's behind and gets a deal done.

tony d is online now   Reply With Quote

Forum Jump


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

All times are GMT -5. The time now is 10:30 AM.

monitoring_string = "e4251c93e2ba248d29da988d93bf5144"

vBulletin Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
HFBoards.com is a property of CraveOnline Media, LLC, an Evolve Media, LLC company. @2017 All Rights Reserved.