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KHL Winter Classic

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01-01-2013, 07:14 AM
  #1
BalticWarrior
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KHL Winter Classic

Are there any plans on making KHL winter classic? It would be great for the league IMO and would attract more followers


Last edited by BalticWarrior: 01-01-2013 at 08:01 AM.
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01-01-2013, 07:56 AM
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SoundAndFury
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There was an outdoor game in the VHL last year and I don't think fans there too thrilled to sit 2,5 hours while there's -25 degrees outside. Furthermore, there are only few cities who could sell out a stadium and has a new/good one. And while in NA Winter Classic is a celebration of the sport, one day when hockey gets more attention than football and basketball I don't see a way to make one game so special and relevant to everyone (not just the fans of the two teams playing) in Russia.

All things considered, it would be just one really tough project to pull off in the KHL.

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01-01-2013, 08:02 AM
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BalticWarrior
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Quote:
Originally Posted by SoundAndFury View Post
There was an outdoor game in the VHL last year and I don't think fans there too thrilled to sit 2,5 hours while there's -25 degrees outside. Furthermore, there are only few cities who could sell out a stadium and has a new/good one. And while in NA Winter Classic is a celebration of the sport, one day when hockey gets more attention than football and basketball I don't see a way to make one game so special and relevant to everyone (not just the fans of the two teams playing) in Russia.

All things considered, it would be just one really tough project to pull off in the KHL.
Yes,maybe but if KHL improved their marketing strategy to make it relevant it could be done IMO.

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01-01-2013, 08:12 AM
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SoundAndFury
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Originally Posted by Helo View Post
Yes,maybe but if KHL improved their marketing strategy to make it relevant it could be done IMO.
Everything can be done. The question is "is it worth it?". Is it? In US it most certainly was but I can't see what's the big benefit of such event in Russia.

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01-01-2013, 08:24 AM
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BalticWarrior
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Originally Posted by SoundAndFury View Post
Everything can be done. The question is "is it worth it?". Is it? In US it most certainly was but I can't see what's the big benefit of such event in Russia.
Well it would be a huge thing for the popularity of the league,luring in fans from Sweden,Finland etc.

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01-01-2013, 08:46 AM
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Originally Posted by Helo View Post
Well it would be a huge thing for the popularity of the league,luring in fans from Sweden,Finland etc.
How? Why would Swede or Finn watch it? What would make one game so special that all of the sudden world's eyes would turn on him?

You are making these bold statements with no arguments to back them up.

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01-01-2013, 09:05 AM
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BalticWarrior
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Originally Posted by SoundAndFury View Post
How? Why would Swede or Finn watch it? What would make one game so special that all of the sudden world's eyes would turn on him?

You are making these bold statements with no arguments to back them up.
And again we come to the question of marketing,league has to make rivalries like NHL does Pittsburgh Penguins vs Washington Captials. ask yourself why do swedes ,finns,germans watched this Winter classic around the world? Because it was marketed as the most important hockey moment that year.

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01-01-2013, 09:28 AM
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It's... COLD. We have a huge open-air stadium for Bandy in Kemerovo and I hate to go there because of. However, with right marketing a hockey town could easily sell such game out (just like when in 2007 when World Bandy Championship gained 30k attendance in quite a frosty weather).

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01-01-2013, 09:38 AM
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Quote:
Originally Posted by Helo View Post
ask yourself why do swedes ,finns,germans watched this Winter classic around the world? Because it was marketed as the most important hockey moment that year.
Marketing can only do so much, first of all you got to have a marketable product. NHL has world's best hockey and best players from all over the world. Seeing Lundqvist and Hagelin in such game is appealing to Swedes, Voracek to Czechs, Gaborik and Chara to Slovaks, Timonen to Finns, Hecht and Seidenberg to Germans, Vanek to Austrians and so on, because it's a rare chance to see them play when you're not supposed to be sleeping. That's a big thing not to mention world-class hockey superstars like Ovechkin and Crosby.

And what do the KHL have to offer? You can see bunch of Russians and some mediocre internationals who won't even make your NT skating around everyday.

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01-01-2013, 09:40 AM
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Quote:
Originally Posted by SoundAndFury View Post
Marketing can only do so much, first of all you got to have a marketable product. NHL has world's best hockey and best players from all over the world. Seeing Lundqvist and Hagelin in such game is appealing to Swedes, Voracek to Czechs, Gaborik and Chara to Slovaks, Timonen to Finns, Hecht and Seidenberg to Germans, Vanek to Austrians and so on, because it's a rare chance to see them play when you're not supposed to be sleeping. That's a big thing not to mention world-class hockey superstars like Ovechkin and Crosby.

And what do the KHL have to offer? You can see bunch of Russians and some mediocre internationals who won't even make your NT skating around everyday.
Its not about the players its about how the Winter classic is presented itself.

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01-01-2013, 09:52 AM
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Quote:
Originally Posted by Helo View Post
Its not about the players its about how the Winter classic is presented itself.


This is starting to look like I have to prove something to a wall.

Yes, in a way it is about how the Winter Classic is presented but it is THESE PLAYERS and THE HIGH LEVEL OF THE ON-ICE PRODUCT which enables the NHL to present it in such manner. Because it's very important match and because there are best players from all over the world and the highest level of hockey.

People are not that stupid. You can't just say "hey, it's the KHL match but really you have to watch it". You have to give them the reason and at this point KHL doesn't have that reason. It doesn't offer anything spectacular.

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01-01-2013, 10:41 AM
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Acallabeth
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Quote:
Originally Posted by SoundAndFury View Post
Yes, in a way it is about how the Winter Classic is presented but it is THESE PLAYERS and THE HIGH LEVEL OF THE ON-ICE PRODUCT which enables the NHL to present it in such manner. Because it's very important match and because there are best players from all over the world and the highest level of hockey.

People are not that stupid. You can't just say "hey, it's the KHL match but really you have to watch it". You have to give them the reason and at this point KHL doesn't have that reason. It doesn't offer anything spectacular.
Meh, NHL has the best players, but that doesn't mean that on-ice product is always the best. Just look at Western Stanley Cup playoffs this year - cool, so many stars and so well-organised teams, too bad the games were generally extremely unspectacular.
Hockey level in the KHL is actually the closest aspect comparing to the NHL. Many people think it's better than the NHL's (whether they are right or wrong, they think so). But NHL name magic is what really makes the difference here.

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01-01-2013, 11:35 AM
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I would tune in.

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01-01-2013, 12:12 PM
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Originally Posted by ReleaseTheLehner View Post
I would tune in.
Really? At 3AM?

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01-01-2013, 03:35 PM
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vsk92
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How about a game between Moscow teams in the Luzhniki (probably too big of a stadium) or Lokomotiv stadium

Like the Finnish version that is between Jokerit and HIFK in the Olympic Stadium



Last edited by vsk92: 01-01-2013 at 03:40 PM.
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01-01-2013, 04:00 PM
  #16
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How about a game between Moscow teams in the Luzhniki (probably too big of a stadium) or Lokomotiv stadium
IMO it would be a bit too brave to organize such event in the city which doesn't care about hockey. Empty seats wouldn't look good.

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01-01-2013, 05:58 PM
  #17
SimplySensational
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Without 24/7, the Winter Classic is just a regular season game that is played in a football stadium on New Years day.

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