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Senators welcome back perks for Season ticket holders announced

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Old
01-16-2013, 01:35 PM
  #51
Smash88
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Originally Posted by sens4life View Post
Does anyone have 1 extra ticket for the late session tonight? I need one more for my 5 year old!! PM me, please!
Ah it's too bad, because i do have one extra for the early session...

Edit: If anyone wants it, let me know I can e-mail to you. I'll only be here for another 20 minutes or so though...


Last edited by Smash88: 01-16-2013 at 01:40 PM.
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01-16-2013, 08:47 PM
  #52
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That was actually great.

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01-16-2013, 08:55 PM
  #53
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Originally Posted by MiscBrah View Post
Any news on if they will be doing student deal for the universities?
They do 'student deals' every year.

Of course, the student deal is actually just 5 or 6 of the Metro/Subway Family Four Pack nights, where you can get 4 tickets for $100 anywhere in the 300s. The Sens just give a sections' worth of those tickets to the universities to sell. If the universities have any left by a certain date, they get put back into Capital Tickets (where they can be purchased under the Family 4 Pack deal).

At least that's how I understand it.

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01-16-2013, 08:56 PM
  #54
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Such an awesome time!!

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01-16-2013, 09:02 PM
  #55
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Originally Posted by CanadianHockey View Post
They do 'student deals' every year.

Of course, the student deal is actually just 5 or 6 of the Metro/Subway Family Four Pack nights, where you can get 4 tickets for $100 anywhere in the 300s. The Sens just give a sections' worth of those tickets to the universities to sell. If the universities have any left by a certain date, they get put back into Capital Tickets (where they can be purchased under the Family 4 Pack deal).

At least that's how I understand it.
Ugh, this was THE WORST as an Usher.

What ends up happening, is that you have a section full of rowdy, drunk university students, and then you sprinkle in a few families with REALLY young kids who bought the tickets as the "family 4 pack".

It's an absolute nightmare to work. You get drunk university students who won't stop swearing, and parents with 3-year olds who are enraged that the "family" tickets they bought have landed them and their pre-school kids, essentially, in the middle of a university bar.

I have nothing against drunken college kids going to games, and I have nothing against parents who bring their kids to games. Both have that right... but putting them together in the same section is just the worst idea ever.

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01-16-2013, 09:35 PM
  #56
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very impressed with how everything went at SBP. had a free beer or two/three, talked with Paul McLean, and got to meet EK to top it off.

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01-17-2013, 07:13 AM
  #57
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Originally Posted by BonkTastic View Post
Ugh, this was THE WORST as an Usher.

What ends up happening, is that you have a section full of rowdy, drunk university students, and then you sprinkle in a few families with REALLY young kids who bought the tickets as the "family 4 pack".

It's an absolute nightmare to work. You get drunk university students who won't stop swearing, and parents with 3-year olds who are enraged that the "family" tickets they bought have landed them and their pre-school kids, essentially, in the middle of a university bar.

I have nothing against drunken college kids going to games, and I have nothing against parents who bring their kids to games. Both have that right... but putting them together in the same section is just the worst idea ever.
Haha, I feel your pain. I also ushered for 2 years and I remember those nights pretty well..

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01-17-2013, 07:37 AM
  #58
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As a new parent, who used to be a drunk, loud, (but not swearing) fan...I appreciate the balance the ushers have to do....

Been on both sides - it's tough!

The event last night was amazing - my boys got to meet Karlsson...thanks to smash88!!

Now I need to find someone who knows photoshop - need to edit the photo that i took yesterday with the kids as there is background people that shouldn't be in the picture...anyone?!?

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01-17-2013, 08:05 AM
  #59
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Originally Posted by sens4life View Post
As a new parent, who used to be a drunk, loud, (but not swearing) fan...I appreciate the balance the ushers have to do....

Been on both sides - it's tough!

The event last night was amazing - my boys got to meet Karlsson...thanks to smash88!!

Now I need to find someone who knows photoshop - need to edit the photo that i took yesterday with the kids as there is background people that shouldn't be in the picture...anyone?!?
Glad it worked out for you! They didn't give you any trouble about the times on the ticket?

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01-17-2013, 08:20 AM
  #60
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Glad it worked out for you! They didn't give you any trouble about the times on the ticket?
no - was surprised, but they didn't The kids helped

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01-17-2013, 08:31 AM
  #61
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no - was surprised, but they didn't The kids helped
LOL yeah they usually do in those situations...

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01-17-2013, 02:38 PM
  #62
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Excellent analysis All Alfie. Right on point for point.


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01-17-2013, 02:49 PM
  #63
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Excellent analysis All Alfie. Right on point for point.

Like other astute folks on here, I am more disappointed in the lack of creativity in the minor perks being thrown to the dedicated season ticket holder (STH), who, along with corporate sponsors, ultimately play the largest role in determining the long-term viability of a small-market team. The 'benefits' feel like an afterthought. In response to the vultures attacking STH on here, I don't want or expect free goodies. But I do expect to be valued more than someone who buys a few games here and there.

Moving forward, the Sens' major focus should be aimed at retaining current season ticket holders (who pay for 44 games several months in advance, not including hiked playoff games) as opposed to part-time casual fans looking for handouts. In Canada - the only true comparable for those in the know - we rank 7th out of 7 teams by a mile in season ticket holders as a percentage of arena capacity. Almost every other Canadian team has lengthy waiting lists to buy part seasons at near gate prices (which are significantly higher than Ottawa). This is more an indictment on the transient nature of Ottawa, thus I feel sympathy for the Sens in this regard.

Further compounding matters, they have a sizeable number of Ottawa Habs and Leafs fans to deal with, including a disturbing number of phantoms whose apparent support for Ottawa evaporates the moment when the chips are down and their real team comes to town. I suspect there are easily 3,000-5,000 STH who pose as Sens fans when it is convenient. This is unique to Ottawa; even in the most storied rivalry in North America, BoSox fans do not invade Yankee stadium and mercilessly boo Jeter every time he takes the plate. Try to boo Ortiz at Fenway and you're liable to get doused in unknown liquids and stalked (of not beaten) after the game. Read the stories from mild-mannered Canuck fans at the 2011 Cup Finals.

Season tickets are the most valuable asset to a smaller-market team, for even modest season ticket gains stabilize their guaranteed revenue stream while minimizing the need for aggressive game-to-game marketing. Most NFL teams have 90 percent season ticket holders, a large reason (TV deals as well) they are the most successful league in North America.

Despite popular belief from whiners and the ill-informed in Ottawa (which make up the vast majority of the populace), affordable ticket pricing is NOT the issue. For years, upwards of 75 percent of all games have offered $15-25 Cola Zone, $20 Subway sub games, $99 four packs and a wealth of savvy game-day promotions any other Canadian city could only dream of. Even planning ahead and lucking out on season sales in waiting rooms, the cheapest ticket to Toronto and Montreal is over $50, and you might get 1 or 2 games before sellouts. The Sens' biggest issue is NOT finding new promotions aimed at fickle fans. Their primary issue is attracting a strong season ticket base of 44+ game a year folks, as we are the ones who guarantee stability over the long term.

From my visits to and observations of several key markets throughout North America, below are 18 simple yet meaningful ways the team can augment their value to both season ticket holders (STH) and/or casual fans.

1. Post the team practice schedule online. Open up SBP/Sensplex for all team practices, like they do in Montreal, San Jose and most other NHL rinks. If they are concerned about being distracted by swarms of fans, check the modest - and well-behaved - groups attending the preseason camp. The simple fan-friendly change would be cash flow positive for the team with concession sales and impulse visits to Sensations & the box office. Would also be nice to see the occasional visiting team skate as well. An annual red vs black scrimmage on the Rideau canal poses another opportunity. Sad that so many U.S. markets have beaten Ottawa to the punch on an outdoor Heritage game.

2. For STH, offer post-practice meet-and-greets with a designated player. One player per week meets and signs for 60-90 minutes. Outside of a rare dealership promo to the public with the same players, the frenzied STH pickup and a posh Casino event aimed at elitists with money to burn, hardcore fans have no opportunity to interact with players. For a league that boasts how well their players are available to the media, fans continue to be largely shut out. Have a player join the post-game show at the Molson Brew Pub, and not just rushed in and out by Sens entourage, but actually stick around and sign autographs. Organize a booth on the main concourse for scratched/injured players to interact with fans instead of playing with their phones in the press box. More player limo entrances at Gate 1, as seen at the season opener in 2011.

3. Offer monthly STH meetings with the coaching staff and management to discuss strategy, team and league matters. These have been eroding in recent years.

4. Offer a customized jersey of our choosing to each STH account and include a scanning chip in the sleeve offering 25-35% off concessions. They instituted this in Tampa Bay last season. Very clever since it both benefits the fan and the team by providing real savings while incentivizing STH to wear the home team jersey instead of the usual TOR/MTL/BOS/EDM/VAN/CGY which dominate SBP even when said team isn't playing. Also, it does not alienate casual fans, as they never see the reduced price for STH.

5. Speaking of concessions, maintain the opening day 2011-12 prices. The $1 mid-season hike (which arrived just in time for the All-Star Weekend and remained for the season) at Deli 111 & 212 was noticed and not appreciated. How about some "Opening Night 1992" nights with 1992 prices? To one suggestion thrown on here, a 25 cent beer night would be ill-advised ... remember the disco fiasco in Chicago and drunken idiocy?

6. Introduce unique, valuable promotional giveaways like figurines, bobbleheads, Alfie memorabilia, 8x10 photos, team patches past & present, 24"x36" ad-free player posters, 2 for 1 golf, massage etc. for each and EVERY game. And not just for kids, but all fans. Enough with the window decals. Maintain the Score mini-mags, but print more than 4 per year (there used to be 7 + playoffs). Along with the elimination of the pocket schedules, this is just another cheap cost-cutting measure.

7. Keep the 12 Gold games per year so STH have flexibility within the category for the games they want (they were scaled back to 8 this year, and 4 for the shortened season rendering the SSH package both less flexible and less valuable). Those of us who cannot attend every game know that these are the only games one can consistently sell at or above cost. Incidentally, these are also the ONLY games that a STH can get below that of walk-up fans. Hence the real value for STH is in Gold games.

8. Offer guaranteed free parking to all current STH for the lifetime of their account. No need to scalp us here for parking on farmland when we already commit to 44+ games.

9. For the freebie game STH don't need an extra undesirable Bronze game of the team's choosing to give away. Instead, as a real goodwill gesture to loyal STH - who ultimately determine the fiscal health of the team and continue to pay salaries - if they really want to give something away, a non-prime concert of the STH's choice would be more appropriate. Melnyk's Eagles concert went a long way with STH, and a smaller gesture would do similar at a time when many feel alienated by greedy owners and players (with 7 to 10-year salary doubling times) who are completely apathetic and ignorant to those of us who operate the worst economy since the 1930s.

10. For STH, playoff seats are held at regular season prices for the first TWO rounds (hardly a concession with zero rounds won since 2007), with capped increases for the Eastern/Cup finals. Bye-bye 400% markups.

11. Offer STH a user-friendly online ticket map for each game enabling STH to choose extra seats via an online system which shows the actual available seats (like most major events have been doing since 2010 - see ticketmaster). Trading in my row A for row H is hardly equitable or attractive.

12. What happened to the Bingo game that was included in STH accounts in prior years? Another lost carrot. How hard would it have been to throw in a few vouchers to the .200 winning percentage Ottawa 67s, who already play in front of an 80-90% empty SBP? Jeff Hunt already benefits from a world-class facility that dwarfs the dilapidated, ceiling-shedding Civic Center.

13. For each game, upgrade a STH to a pair of "IN THE GAME" seats in the between the benches right behind where Ian Mendes occasionally reports. I've been in there, it's deep enough for players/benches/coaches and wider than 3 club seats, surely two fans and a reporter will fit. They could easily insert two seats there like they do in some U.S. rinks.

14. Why doesn't SBP offer tours? It's one of the only pro stadiums I can think of that doesn't offer anything. A well-designed tour that navigates the press box, video production room, locker rooms, training facility, video study room and other behind the scenes areas would be a worthy addition.

15. Speaking of tours, why no Binghamton tours? They are the hottest team in the AHL. Again, the Sens could offer a competitive price for STH.

16. When you aggressively market a storewide Sens store sale, make sure it is accurate. Sticks and autographs are exempt. Ditto any Ottawa 67s memorabilia. Evidently Jeff Hunt thinks his league-worst .200 winning percentage 67s are above the Senators.

For the in-game experience:

17. Bring back the Sens theme for each and every 2 minute countdown, and open each game with a green laser light show like they do in LA. It's very impressive and electrifies the building.

18. Bring back the ice girls (no snowsuits, please, think figure skaters). There's a reason 80% of the teams have them.

***

This is just the tip of the iceberg, but there are more cost-effective ideas on this list than I've seen from the Sens since the last lockout. I should be on the payroll as a consultant. Like most other STH I have spoken to, we couldn't care less about $1 popcorn and 50% off nights. It penalizes the STH by making our tickets near-impossible to sell on the odd nights we can't go.

That said, big props to the Senators for their valuable charitable work (the Sens foundation is the #2 fundraiser in Ottawa - worthy of an A+ here). Also enjoyed the chaotic STH event last night and seeing some of the wonderful staff who make it function smoothly. Going through the filled dressing room and training areas was really neat. Done a number of NFL stadium tours and very few take your through the home lockers, especially if the team is at home with all equipment.

Be informed.
GO SENS GO


Last edited by stigs17: 01-17-2013 at 06:33 PM.
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01-17-2013, 03:24 PM
  #64
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Originally Posted by All Alfie View Post
Yes, they do suck.

Long post warning, and thanks to other STH who expressed some of these thoughts.

The reaction by the Senators to STH is below bare minimum. The Senators have had my funds since March. Straight forward commercial contract, in exchange for up front payment and early pre-payment they are to provide a package of benefits in return, the main one being Senators games as per schedule.

The NHL and the Senators did not live up to its end of the contract, plain and simple. The entire STH situation was managed to coerce STH to retain their tickets and give maximum control to the Sens who wanted to hold on to the STH base. If you think otherwise, I have for great swampland deals for you. There was no option for STH who had paid up front to be refunded what they had paid, after the goods could not be delivered. The Sens retained the funds, claiming they could not give a refund. Bollocks.

Would this be acceptable from Rogers, Bell, Silver City, any business? Thanks for the money, but sorry, we can't deliver your 7 months of pre-paid services and we don't know when we will be able to deliver, but we are keeping your money and the only options are to have refunds dribbled back 1 to 2 months after services are not delivered, or to keep all your money against the day when we get around to providing services. We would scream and the internet would be aflame with indignation. I can't understand why because a business is a hockey team, anyone thinks this is in any way reasonable. If someone took them to small claims court for not honouring the deal, I doubt they had a legal leg to stand on.

If the Sens had done the right thing and offered the option of a refund to STH, most would have likely opted to leave their funds in, but the offer would have generated terrific good will. For those who pulled their funds out, the goodwill would have been enough for most to re-up for the short season. Instead the Sens kept an iron fist on the pocketbook and have generated negative goodwill among their most important client base. I think they ran scared about refunds and that they would lose to many STH for this season. Instead of showing faith in the fanbase they ran to the lawyers, gave options that are legally questionable and held on to the cash until after the last possible moment.

One thing to realize in contract disputes is that in court, the deck is severely tilted against the party who unilaterally writes the contract, particularly if they are large and sophisticated. Even if there is small print somewhere that says the Sens can keep the money even if they can't deliver goods, no rep ever pointed that out and it would be very, very difficult to enforce in court. The lockout situation was also well anticipated, but was anyone advised by ticket reps or get sent a notice when buying a season or half season ticket what would happen in the event of a lockout or strike? Legally the Sens position for keeping funds is terrible. Their lawyers will have advised that they HAVE to pay interest, so they did, which was a legal requirement and not a goodwill offer from the team.

I'm lucky and can afford to leave my funds with the team. I don't think it was right, but the team has correctly guessed that I will not go to court over it. For others where funds are tight, and would have liked to use the STH funds to commit to something different for the winter, this was a raw deal and grossly unfair. Wanted to use the money for a vacation or a ski pass instead, to bad, you can't have your own money back.

Before the lockout, we bought 2 half season tickets, then were offered options for seat packages. Only one of those options were for the specific seats we paid for, but because of the dates took the one with different seats. After the lockout, there was no option of which ticket package you wanted, and the Sens assigned it, and that was that. Our package doesn't have the opener or closer, and we didn't have a choice. It wasn't even for our original seats. The season is also about 3 weeks longer this year as well, so that the owners and players can put more money into their pockets. But, we have your money, so tough, take what you are given and be grateful. I understand that the timing was tight, yadya, and they will likely say there wasn't time to get STH to choose a package, but it is just another aspect that wasn't delivered on by the team.

So after all this, the Sens look to rebuild goodwill. Their great ideas are:

- 50% off tickets for 9 of the first ten games!! YOOHOO, Give you more of my money. If you haven't noticed, I am a STH and have enough games.
- Drive across town, meet a player and get a coupon for 2 concession items. Yoohoo, a "free" pizza and pop. This is a joke, right?
- One free hockey game! Oh, another game, did you note that I have LOTS of tickets and this isn't really that interesting. YOOHOO again, maybe I can scalp the free ones. It will be interesting to see what games are made available. "Free" tickets to someone who wasn't going to buy them anyway.

What is being put forward for season ticket holders is in no way compensation for what was pulled on them. The team and league has blown millions of dollars with a lockout that had nothing to do with the fans, are extending the season out of greed, and they can't even make an outright gesture to STH that would actually cost them a couple of bucks. I'm not looking for "jaw dropping" incentives, just a reasonable goodwill gesture, like $50 in concessions for season holders and a $100 for full season. Heck, even include the bloody coupon for 2 concession items with the ticket mailouts instead of needing to go to the rink. And how about some options, among thousands of STH there are varying interests.

Overall, the Sens efforts towards STH during and after the lockout has been manipulative and cheap. In a market without major corporate sponsorship, you need to step up to the plate. I was ticked off on how things were handled during the lockout and this isn't helping. The offerings are poor, and they are being spun to me as if was gold. The Sens spent more money and effort on media PR to spin this as if it was special. Mr. Leeder, I really don't want another PR e-mail written by your staff for your signature.

The Sens are counting on me not still being ticked off when it comes time to re-up, we will have to see.
Why do you feel entitled to "free stuff" for being a STH? Did you lose money during the lockout? From my understanding you had the right to get your money back when the lockout started.

Hockey is back, if you want to pissed off and miss the rest of the season then go ahead and cut your nose of to spite your face I am going to keep calm and watch hockey. I am sick of hearing people complain.

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01-17-2013, 03:40 PM
  #65
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Stigs...really?

2/3's of your ideas are ludicrous and to be honest I am not sure if you are serious or not.

Free parking for season ticket holders? That is over $100K in revenue per home game, do you think that is reasonable?

Monthly meetings with coaches and management to discuss strategy? What strategy would you discuss and no offence but who wants to hear it? I would prefer the coaches and managers work on making the team better then discussing strategy with a bunch of schmoes.

Your point on "In Game Experience"...so in a regular year only 88 STH (assuming there are only two seats available) get this upgarde out of 10K+. That doesnt make much sense.

I like your idea about Ice Girls but lets face it that has been discussed for years.

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01-17-2013, 03:51 PM
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Originally Posted by TeamRenzo View Post
Why do you feel entitled to "free stuff" for being a STH? Did you lose money during the lockout? From my understanding you had the right to get your money back when the lockout started.

Hockey is back, if you want to pissed off and miss the rest of the season then go ahead and cut your nose of to spite your face I am going to keep calm and watch hockey. I am sick of hearing people complain.
It is the Senators organization that feels season ticket holders are entitled to free stuff for being STH and are the first to admit the STH have been shafted by the lockout. This issue most STH have is that the benefits the Sens have been giving us are really not what most STH would want. There are many less expensive (to the organization) options that would keep more STHs happy.

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01-17-2013, 03:54 PM
  #67
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My mistake, I thought you were a STH because you love the game.

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01-17-2013, 03:55 PM
  #68
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The staff was pretty chill last night for the most part. They let a guy meet/whatever him even though he "forgot" scratch ticket, Also for karlsson They made him stop even though there was still 10+ groups waiting to meet him, I felt bad for them.

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