I know a lot of people don't like defending the moniker to other teams but I could see them hammering home Hockeytown in the actual arena title. They are pretty attached to that within the organization. It is one I haven't really seen trotted out either. Think they sell the rights but if not, could really see that being worked in. They could call the surrounding mall area that as well. Entertainment district, Hockeytown, Midtown... If the actually part of the city near that started getting called hockeytown that would be pretty interesting.