Personally don't get the appeal but I guess its nice for UFC fans.
Heard on the radio a few days ago that UFC is waning in popularity. Didn't sell out the Bell Centre or something. I guess they're branching out.
It's because they held several terrible cards in Canada (Calgary and Vancouver I think) so expect this one to be a monster card. Mighty Mouse is already targeting 161 for his come back so we could get a title match.
Figured this was coming; heard an interview with Tom Wright (former CFL Commissioner, now the head of UFC Canada) last year and he said they had plans for multiple Canadian events in 2013 and they included "one city that few would expect" - one they'd never previously considered.
Kevin Donnelly with TNSE is one hell of a promoter and UFC is always a big money draw; I just knew he'd be on top of that eventually.