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1955 C.A.H.A. Budget Issues

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04-16-2013, 12:25 PM
  #26
Canadiens1958
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1955 Olympic Sponsorship

Interesting blurbs about interest sponsoring the 1956 Canadian Olympic Hockey Team:

http://news.google.com/newspapers?id...3949%2C4154975

http://news.google.com/newspapers?id...7348%2C4340750


Last edited by Canadiens1958: 04-16-2013 at 12:33 PM.
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04-16-2013, 08:24 PM
  #27
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Interesting blurbs about interest sponsoring the 1956 Canadian Olympic Hockey Team:
Confusing language by our standards of today. In the first report they claim theyve got a non-commercial sponsor & they wish to send a team to the World Championships for the purposes of "advertising". Advertising what if the sponsor is non-commercial? The Canadian style of the game of hockey, tourism to Canada, as though the team are ambassadors of some kind? No comprende'. Just that they dont have the $25K themselves, but that a "non-commercial sponsor is willing to foot the bill". ... Well, the Kitchener-Waterloo Dutchmen represented Canada at Cortina in 56, losing to the Soviets for the Gold, and based on the then archaic goals & points system, got rewarded with the Bronze, the US winning Silver. In 1957, Canada & the US Boycotted the World Championships which were held in Russia (on natural ice actually, the last time that ever occurred) as the Soviets had rolled into Hungary in the fall of 56. So, Im assuming therefore some private individual or group, benefactor's, paid for the Kitchener-Waterloo Dutchmens participation in the Cortina Winter Games. No idea what the Canadian Government was doing at that time in funding amateur sport & athletes with respect to Olympic participation, but I'd be surprised if it was much of anything at all, and it certainly looks like the CAHA wasnt exactly rolling in it despite being the governing body overseeing the development of players & providing the NHL with its "product".

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04-16-2013, 08:43 PM
  #28
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Sponsorship

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Originally Posted by Killion View Post
Confusing language by our standards of today. In the first report they claim theyve got a non-commercial sponsor & they wish to send a team to the World Championships for the purposes of "advertising". Advertising what if the sponsor is non-commercial? The Canadian style of the game of hockey, tourism to Canada, as though the team are ambassadors of some kind? No comprende'. Just that they dont have the $25K themselves, but that a "non-commercial sponsor is willing to foot the bill". ... Well, the Kitchener-Waterloo Dutchmen represented Canada at Cortina in 56, losing to the Soviets for the Gold, and based on the then archaic goals & points system, got rewarded with the Bronze, the US winning Silver. In 1957, Canada & the US Boycotted the World Championships which were held in Russia (on natural ice actually, the last time that ever occurred) as the Soviets had rolled into Hungary in the fall of 56. So, Im assuming therefore some private individual or group, benefactor's, paid for the Kitchener-Waterloo Dutchmens participation in the Cortina Winter Games. No idea what the Canadian Government was doing at that time in funding amateur sport & athletes with respect to Olympic participation, but I'd be surprised if it was much of anything at all, and it certainly looks like the CAHA wasnt exactly rolling in it despite being the governing body overseeing the development of players & providing the NHL with its "product".
Factor in that HNIC started in 1952 so the value of linking a brand to a hockey team getting exposure internationally and across Canada would have been worth $25K in mid fifties dollars.

Commercial / non-commercial. Sponsorship was not as sophisticated then as it is today. Perhaps some hair-splitting.

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04-16-2013, 09:03 PM
  #29
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Originally Posted by Canadiens1958 View Post
Factor in that HNIC started in 1952 so the value of linking a brand to a hockey team getting exposure internationally and across Canada would have been worth $25K in mid fifties dollars. Commercial / non-commercial. Sponsorship was not as sophisticated then as it is today. Perhaps some hair-splitting.
Perhaps ya, as in 1958 we had the Whitby Dunlops representing Canada at the World Ice Hockey Championships, Dunlop Tires of course a global product. Upon reading those articles initially thats who I was thinking the CAHA was referencing, however, Whitby was not one of the 3 teams vying for Cortina. Perhaps they were planning to go to Russia in 57 before the Soviets got all aggressive with the Hungarians in the fall of 56? The comments attributed to the official from the CAHA in the first article in the context of Whitby & Dunlop, then they make sense... and yes, $25,000 would certainly seem about right, Senior A Team sponsorship/exposure for a sort of 3rd tier or rung event in a WC taking place in Europe, in todays dollars app $210,000.00 & change. Sounds about right.

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04-16-2013, 09:20 PM
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1952 Edmonton Mercurys

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Perhaps ya, as in 1958 we had the Whitby Dunlops representing Canada at the World Ice Hockey Championships, Dunlop Tires of course a global product. Upon reading those articles initially thats who I was thinking the CAHA was referencing, however, Whitby was not one of the 3 teams vying for Cortina. Perhaps they were planning to go to Russia in 57 before the Soviets got all aggressive with the Hungarians in the fall of 56? The comments attributed to the official from the CAHA in the first article in the context of Whitby & Dunlop, then they make sense... and yes, $25,000 would certainly seem about right, Senior A Team sponsorship/exposure for a sort of 3rd tier or rung event in a WC taking place in Europe, in todays dollars app $210,000.00 & change. Sounds about right.
1952 Winter Olympics featured the Edmonton Mercurys as the Canadian ice hockey representative. So the seeds of sponsorship had been planted.

I would read the sponsorship issue to mean sponsoring Canadian hockey representatives at the key international events - Olympics, World Championships, tours etc. The idea did not grow as Father Bauer's Team Canada never had serious sponsorship dollars behind it.

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04-16-2013, 09:58 PM
  #31
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Originally Posted by Canadiens1958 View Post
1952 Winter Olympics featured the Edmonton Mercurys as the Canadian ice hockey representative. So the seeds of sponsorship had been planted.
Yes, their called The Forgotten Team, having won Gold at Oslo in 52. Sponsor was a local car dealership in Edmonton who's actual name was Waterloo Mercury. Indeed, the Edmonton Mercurys still exist today I believe, an amateur AAA organization and who use the same 52 logo on one of their jerseys. Teams named after commercial sponsors are plentiful though, and going back decades... interestingly, hockey at Oslo almost got cancelled due to a complete screw up in 1948, when the Americans sent 2 teams to compete. One consisting of amateurs through the USOC & Avery Brundage, the other a team with pro's sponsored by the AHA. The IOC had a kinipshin fit allowing one team to march in the opening ceremonies but wasnt allowed to play, the other played but didnt get to participate in the opening ceremonies nor were its games counted in the standings. Complete mess with a lot of hard feelings left as a result apparently... yes, Avery Brundage. The most powerful sporting figure of the 20th Century. An excellent athlete himself, champion of the amateur, dictator, successful businessman, womanizer, art collector, Nazi sympathizer... yes, old Avery. Havent thought of him in awhile.


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04-16-2013, 11:08 PM
  #32
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Yes, their called The Forgotten Team, having won Gold at Oslo in 52. Sponsor was a local car dealership in Edmonton who's actual name was Waterloo Mercury. Indeed, the Edmonton Mercurys still exist today I believe, an amateur AAA organization and who use the same 52 logo on one of their jerseys. Teams named after commercial sponsors are plentiful though, and going back decades... interestingly, hockey at Oslo almost got cancelled due to a complete screw up in 1948, when the Americans sent 2 teams to compete. One consisting of amateurs through the USOC & Avery Brundage, the other a team with pro's sponsored by the AHA. The IOC had a kinipshin fit allowing one team to march in the opening ceremonies but wasnt allowed to play, the other played but didnt get to participate in the opening ceremonies nor were its games counted in the standings. Complete mess with a lot of hard feelings left as a result apparently... yes, Avery Brundage. The most powerful sporting figure of the 20th Century. An excellent athlete himself, champion of the amateur, dictator, successful businessman, womanizer, art collector, Nazi sympathizer... yes, old Avery. Havent thought of him in awhile.
Yet by 1956 the CFL - Big Four in the East, had a CBC contract with sponsorship - Dow Breweries and BA - gas stations, similar to the NHL / HNIC model with Molson and Esso. Labatt later replaced Dow by the early 1960s.

Seems that sponsorship dollars were looking for outlets beyond the NHL. Somehow the C.A.H.A. missed out. By the mid 1960s senior or semi-pro hockey had virtually disappeared in Canada.

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04-16-2013, 11:46 PM
  #33
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By the mid 1960s senior or semi-pro hockey had virtually disappeared in Canada.
Oh sure, I remember B/A Gas. Red & Green logo... and of course "Wouldnt a Dow go good now"?.... mid-80's in Ontario you had the OHA Sr.A Flamborough Motts Clamatos (quite possibly the most hideous name a teams ever been called) with players like Blake & Bobby Hull Jr., Stan Jonathan, a bunch of former Major Junior & former Minor Pro's, a few with a handful of NHL games but ya, for all intensive purposes it lost all of its ground through the 70's & into the 80's & beyond. With the right kind of sponsorship etc, might not have. A couple of leagues did come & go that showed some promise...

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04-17-2013, 05:43 AM
  #34
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Late to the Party

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Oh sure, I remember B/A Gas. Red & Green logo... and of course "Wouldnt a Dow go good now"?.... mid-80's in Ontario you had the OHA Sr.A Flamborough Motts Clamatos (quite possibly the most hideous name a teams ever been called) with players like Blake & Bobby Hull Jr., Stan Jonathan, a bunch of former Major Junior & former Minor Pro's, a few with a handful of NHL games but ya, for all intensive purposes it lost all of its ground through the 70's & into the 80's & beyond. With the right kind of sponsorship etc, might not have. A couple of leagues did come & go that showed some promise...
Still we are talking about leagues and teams that arrived at the party just before the last dance. Flamborough a race track - horses and an off mainstream drink. Sure you had other efforts. Later - NAHL in Quebec, combining fighting with hockey. Appealed to local sponsors, low brow FM station, etc.

In the mid fifties Dow Breweries was sponsoring radio televised Montreal Royals baseball games,International League. Quebec Aces in the old Q had some Sunday afternoon games televised locally.

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04-17-2013, 07:06 AM
  #35
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the Kitchener-Waterloo Dutchmen represented Canada at Cortina in 56, losing to the Soviets for the Gold, and based on the then archaic goals & points system, got rewarded with the Bronze, the US winning Silver.
The USA had 8 points and Canada 6. So nothing "archaic" about the Americans winning Silver.

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04-17-2013, 12:14 PM
  #36
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The USA had 8 points and Canada 6. So nothing "archaic" about the Americans winning Silver.
No? Well how about this. You have one Championship Game at the Olympics for the Gold Medal, the winner getting the Gold, the loser getting the Silver, the top two teams behind them qualifying for a Bronze Medal Game. Id prefer that.

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04-17-2013, 01:14 PM
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No? Well how about this. You have one Championship Game at the Olympics for the Gold Medal, the winner getting the Gold, the loser getting the Silver, the top two teams behind them qualifying for a Bronze Medal Game. Id prefer that.
You wrote "losing to the Soviets for the Gold" which is a bit misleading. In fact the USA were in the mix as well, they had actually beaten the Dutchmen. In the setup you prefer Canada is one of the two teams qualifying for a Bronze Medal Game and not for a Championship Game anyway.

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