True...the Stars also had to compete with Ohio State hockey, which is a very comparable product, and has similar ticket prices.
The Stars did ZERO marketing; many folks in the city had no idea when or where the team played. The arena the Stars played in, the Fairgrounds Coliseum, is very outdated and not exactly in the nicest part of town. Attendance hovered at the 900 mark this season, which is horrendous, so I'm not surprised this happened.
I agree w/the post about the lack of marketing. Nothing.
The local rag would carry a brief blurb containing game results, but not much else (granted, the parent company owning the local rag is also a minority owner of the CBJ).
I don't recall much---if any---radio advertising.
I don't think this is a fair indication of how supportive the local area is of hockey---as was mentioned, OSU has a strong and growing hard-core group of supporters, and is well-advertised. The CBJ continue to draw extremely well, in spite of the less-than-stellar on-ice results.
I hate to see an alternative to the NHL fold, especially given the potential for a lock-out next year.