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OT: Cowboys Stadium now named AT&T Stadium

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07-25-2013, 07:55 PM
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Colt45Blast
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OT: Cowboys Stadium now named AT&T Stadium

http://www.inquisitr.com/870390/dall...d-att-stadium/

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The Dallas Cowboys’ stadium has been renamed to AT&T Stadium effective immediately. The announcement was made during a press conference on Thursday and is part of a multi-year, multi-million dollar branding deal.

The $1.2 billion stadium will bear the name of the wireless company for an unknown amount of time. The company will also pay between $17 and $19 million per year for the rights.

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07-25-2013, 07:56 PM
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Fugu
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So they'll pay more than the $17-19 million per annum, as perhaps a signing bonus or something?

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07-25-2013, 08:07 PM
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This will be good for AT&T, it will help them get the word out about phones.

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07-25-2013, 08:12 PM
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kdb209
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On a per-year basis this surpasses the recent $11M/yr deal with the 49ers (Levi's Stadium) and the $16M/yr combined deal with the Giants/Jets (Met-Life Stadium) - and trails only the Mets $20M/yr deal on Citi Field.

This is not to surprising - I've been expecting it ever since the 49ers deal was signed. It was only a matter of time before Jerry Jones' greed won out over his ego.

This leaves only 6 NFL Stadiums without naming rights deals - Arrowhead Stadium (Kansas City Chiefs), Georgia Dome (Atlanta Falcons), Lambeau Field (Green Bay Packers), Paul Brown Stadium (Cincinnati Bengals), Ralph Wilson Stadium (Buffalo Bills), and Soldier Field (Chicago Bears).

http://www.sbnation.com/nfl/2013/5/8...ghts-contracts

Biggest American stadium naming rights deals
Stadium Team Sponsor Price Length of contract Money per season
Citi Field New York Mets Citigroup $400 million 20 years $20 million
MetLife Stadium New York Giants/Jets Met Life Insurance $400 million 25 years $16 million
Levi's Stadium San Francisco 49ers Levi's Jeans $220 million 20 years $11 million
Reliant Stadium Houston Texans Reliant Energy $310 million 31 years $10 million
Barclays Center Brooklyn Nets Barclays PLC $200 million 20 years $10 million
Philips Arena Atlanta Hawks Royal Philips Electronics $185 million 20 years $9.25 million
Gillette Stadium New England Patriots Gillette $240 million 15 years $8 million
University of Phoenix Stadium Arizona Cardinals Apollo Group $154.5 million 20 years $7.72 million
FedEx Field Washington Redskins FedEx $205 million 27 years $7.59 million
Bank of America Stadium Carolina Panthers Bank of America $140 million 20 years $7 million


Last edited by kdb209: 07-25-2013 at 08:26 PM.
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07-25-2013, 08:41 PM
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does anyone else look at these numbers and want to puke a little?

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07-25-2013, 08:56 PM
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Well, it had to have a corporate name at some point.

Nationals Park is the one that has surprised me. It's been five years since it opened and it still doesn't have a sponsor.

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07-25-2013, 08:58 PM
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Brodie
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I still like how Barclays bought the naming rights to a stadium in spite of not having a retail presence in the US at all.

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07-25-2013, 09:02 PM
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Wait, Arrowhead has nothing to do with the bottling company? I assumed it did.

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07-25-2013, 09:18 PM
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Kane One
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I wonder how much MSG or Yankee Stadium would get.

Chase pays $30MM a year for 10 years for their sponsorship deal, and it doesn't even include naming rights. They just have Chase advertisements all over the place on TV and in MSG, and have their ATMs.

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07-25-2013, 09:27 PM
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Quote:
Originally Posted by Parker McDonald View Post
I wonder how much MSG or Yankee Stadium would get.

Chase pays $30MM a year for 10 years for their sponsorship deal, and it doesn't even include naming rights. They just have Chase advertisements all over the place on TV and in MSG, and have their ATMs.
I wish all sports venues had Chase ATM machines so that I can withdraw cash without paying a fee whenever I attend games...

BTW, AT&T now pays 3 major sporting venues (San Francisco, San Antonio, and now Dallas). What a monster...

American Airlines also has two venues named after them.

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07-25-2013, 11:27 PM
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aqib
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I never got established companies paying big money for naming rights. I got it when it was 3Com Park because 3Com wasn't a household name at the time. Even M&T Bank, since they just expanded to that region. But I am pretty sure everyone has heard of AT&T.

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07-29-2013, 06:00 PM
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Bluebirds Boyo
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Quote:
Originally Posted by Brodie View Post
I still like how Barclays bought the naming rights to a stadium in spite of not having a retail presence in the US at all.
More money than sense. They should have with all the ****ing fees they charge me.

Quote:
Originally Posted by aqib View Post
I never got established companies paying big money for naming rights. I got it when it was 3Com Park because 3Com wasn't a household name at the time. Even M&T Bank, since they just expanded to that region. But I am pretty sure everyone has heard of AT&T.
It's not done because people haven't heard of them, it's done to increase the prestige of their brand.

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07-29-2013, 08:23 PM
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No Fun Shogun
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Quote:
Originally Posted by aqib View Post
I never got established companies paying big money for naming rights. I got it when it was 3Com Park because 3Com wasn't a household name at the time. Even M&T Bank, since they just expanded to that region. But I am pretty sure everyone has heard of AT&T.
Same tactic as any other form of advertising is theoretically supposed to have. Just have the brand constantly in your head, whether you think about it or not.

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07-30-2013, 10:28 PM
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gammaraej
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I understand why these naming rights happen, but one has to wonder how far these marketing strategies are going to go for these multi-billion dollar corporations. I can think of 20 million better ways to spend 20 million dollars. Does this right to name a stadium actually increase their sales, or is it just an example of a corporation declaring they have a big ol' dick.

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07-31-2013, 10:16 AM
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tony d
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Really wish teams wouldn't do this. Rather a team stadium be given a name relevant to the team instead of naming it after a department store (In the case of the Ottawa Senators) or in this case a phone company.

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