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Classic Hockey Newspaper Advertising

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08-22-2013, 02:39 PM
  #1
Canadiens1958
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Classic Hockey Newspaper Advertising

The sponsors in the fifties were aggressively promoting the NHL, Hockey Night in Canada and their product.

Season opening game used to be the NHL all Stars vs the SC Champions. October 4, 1958 featured the NHL All Stars playing the SC Champion Montreal Canadiens.

Molson ran the following ad featuring Gordie Howe and Jean Beliveau:

http://news.google.com/newspapers?id...=1919%2C840011

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08-22-2013, 04:19 PM
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Pretty primitive huh? Didnt exactly go all out & spend with the
graphics but hey, its in your face. Last minute slapdashery.

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08-23-2013, 01:57 AM
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Quote:
Originally Posted by Canadiens1958 View Post
The sponsors in the fifties were aggressively promoting the NHL, Hockey Night in Canada and their product.

Season opening game used to be the NHL all Stars vs the SC Champions. October 4, 1958 featured the NHL All Stars playing the SC Champion Montreal Canadiens.

Molson ran the following ad featuring Gordie Howe and Jean Beliveau:

http://news.google.com/newspapers?id...=1919%2C840011
Hm, how many families did have a TV in 1958? was it already a common part of the house? or was it still some curiosity?

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08-23-2013, 05:48 AM
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1958 Television in Canada

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Originally Posted by alko View Post
Hm, how many families did have a TV in 1958? was it already a common part of the house? or was it still some curiosity?
July 1, 1958 saw the CBC, Canada's national broadcaster, extend its signal across Canada.

http://en.wikipedia.org/wiki/Canadia...ng_Corporation

Television signals were readily available in urban centers, not so in rural areas. Globally in about 1/9 or 1/10 households.

Tended to be the family Christmas or holiday gift. Popular shows or events were watched on a neighbourhood basis. The big furniture stores would leave the sets running in the windows. People would congregate to watch and hopefully buy eventually.

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08-23-2013, 10:01 AM
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1958 Carling Ad - CBS, Saturday Afternoon NHL Games

Ad from the initial USA television NHL contract with CBS. Brand names mentioned but no product placement:

http://news.google.com/newspapers?id...3307%2C3815335

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08-23-2013, 04:13 PM
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Quote:
Originally Posted by Canadiens1958 View Post
July 1, 1958 saw the CBC, Canada's national broadcaster, extend its signal across Canada.

http://en.wikipedia.org/wiki/Canadia...ng_Corporation

Television signals were readily available in urban centers, not so in rural areas. Globally in about 1/9 or 1/10 households.

Tended to be the family Christmas or holiday gift. Popular shows or events were watched on a neighbourhood basis. The big furniture stores would leave the sets running in the windows. People would congregate to watch and hopefully buy eventually.
From 1953 to 1956 my family lived in a log cabin with no indoor plumbing about 50 miles north of Toronto on Lake Simcoe, which was very rural and sparsely populated from fall through spring. We had a tv with an antenna atop a 50-foot wooden pole mounted on top of the cabin. It got the Toronto and Buffalo stations fine by 1953 standards. Just in time for the second season of Hockey Night in Canada.

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08-24-2013, 02:57 AM
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Quote:
Originally Posted by Peter9 View Post
... We had a tv with an antenna atop a 50-foot wooden pole mounted on top of the cabin. It got the Toronto and Buffalo stations fine by 1953 standards. Just in time for the second season of Hockey Night in Canada.
Nice lightning conductor.

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08-28-2013, 10:10 AM
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1934 Imperial Oil 3 Stars

Imperial Oil built a promo around the 3 Stars selection from the previous nights game.

http://news.google.com/newspapers?id...2921%2C2116124

http://news.google.com/newspapers?id...3252%2C1495021


Last edited by Canadiens1958: 08-28-2013 at 10:45 AM. Reason: link
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08-28-2013, 10:40 AM
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Interesting... "Saturday afternoon NHL games"? In Montreal?

And that Imperial Oil 3 Star program was later picked up by Molsons, Habs, Leafs. Cash awarded to the top Molson 3 Star points players selected through the regular season & playoff's with donations to various charities included. Believe it was rolled out to include the Canucks in 1970, Edmonton, Calgary & Winnipeg in 1980 while Quebec was aligned with Carling O'Keefe at that time. Not even sure that program lasted into the 90's when Ottawa joined the league.

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08-28-2013, 10:46 AM
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Rink

Quote:
Originally Posted by Killion View Post
Interesting... "Saturday afternoon NHL games"? In Montreal?

And that Imperial Oil 3 Star program was later picked up by Molsons, Habs, Leafs. Cash awarded to the top Molson 3 Star points players selected through the regular season & playoff's with donations to various charities included. Believe it was rolled out to include the Canucks in 1970, Edmonton, Calgary & Winnipeg in 1980 while Quebec was aligned with Carling O'Keefe at that time. Not even sure that program lasted into the 90's when Ottawa joined the league.
Shared Rink combined with the demands of train travel.

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08-28-2013, 10:59 AM
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Quote:
Originally Posted by Canadiens1958 View Post
Shared Rink combined with the demands of train travel.
Interesting, had no idea you guys had Saturday matinee's. Was it predicated by the broadcasters request as well do you think? That a limited number of Saturday afternoon games be scheduled?... and yes, I could see how that would be a lot easier on a team, like lets say Chicago, playing a Saturday afternoon in Montreal, both teams then traveling to Illinois overnight for a Sunday re-match.

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08-28-2013, 11:09 AM
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Research

One of those questions that will be answered as other research is done. Key point may be Depression Era travel - reduced train schedules. Other factors.

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08-29-2013, 11:35 AM
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1934 Bell Canada Ad

1934 Bell Canada ad promoting their long distance service by targeting the business man / hockey fan:

http://news.google.com/newspapers?id...1812%2C3774901

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09-03-2013, 12:51 AM
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Quote:
Originally Posted by alko View Post
Hm, how many families did have a TV in 1958? was it already a common part of the house? or was it still some curiosity?
Reminds me of Back to the Future when Marty said he had two TVs in his house and his uncle was shocked.

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09-03-2013, 09:45 AM
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Originally Posted by Canadiens1958 View Post
1934 Bell Canada ad promoting their long distance service by targeting the business man / hockey fan:

http://news.google.com/newspapers?id...1812%2C3774901
Love the cartoon type picture that accompanies this ad for Bell's LD Service.Very much before the style of Tim Burton (A Nightmare Before Christmas), bordering on Edward Gorey (he did the opening sequence for the old PBS Mystery Series). Spooky.

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09-03-2013, 11:26 AM
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1933 Frontenac White Cap Ale

A Reputation Won - 1933 Frontenac White Cap Ale. Not as slogan worthy as "Things go better with Coke" but a step forward:

http://news.google.com/newspapers?id...3177%2C2102805

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09-03-2013, 11:44 AM
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Interesting. Frontenac Brewery Im assuming long gone? Or purchased by Molsons or Labatts? I saw an old picture of the building from the 20's on De Gaspe' I believe it was there in Montreal. The product appears to have survived into the late 50's early 60's.

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09-03-2013, 11:45 AM
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1933 C.C.M. SKATES Ad

Pre Christmas 1933 C.C.M.Skates ad directing customers to dealers. Note the prices:

http://news.google.com/newspapers?id...4390%2C1319171

http://news.google.com/newspapers?id...=1518%2C373757


Last edited by Canadiens1958: 09-03-2013 at 12:06 PM. Reason: 2nd link
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09-03-2013, 12:08 PM
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Quote:
Originally Posted by Canadiens1958 View Post
Pre Christmas 1933 C.C.M.Skates ad directing customers to dealers. Note the prices:
Ya, "from $2.75". By the late 30's however, a line endorsed by Red Horner sold for $12.75. Heres a fascinating link with ad's for skates, gloves, early endorsements, jerseys, Rocket Richard merchandise. Click pictures to enlarge.

http://www.civilization.ca/cmc/exhib....shtml#1221730

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09-03-2013, 12:13 PM
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National Breweries

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Originally Posted by Killion View Post
Interesting. Frontenac Brewery Im assuming long gone? Or purchased by Molsons or Labatts? I saw an old picture of the building from the 20's on De Gaspe' I believe it was there in Montreal. The product appears to have survived into the late 50's early 60's.
Bought by National Breweries in 1926. Dow was the main brand;

http://bilan.usherbrooke.ca/bilan/pa...ments/188.html

Probably lasted into the sixties when Dow declined.

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09-03-2013, 02:52 PM
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Bought by National Breweries in 1926. Dow was the main brand... Probably lasted into the sixties when Dow declined.
Ahhh, ok. That was actually quite a scandal back in 65/66. Dow was the leading brand in PQ however over a 6mnth period or so about 50 people in the Quebec City region all checked into the hospitals with Alcoholic Cardiomyopathy. These were heavy drinkers, on average 24 bottles a day. 20 cases were fatal. Though never proven & nor did Dow ever admit to such, seems the brewery in QC was using Cobalt Sulphate to add consistency to the head of the beer, only in QC they were using 10X's the amount being used in Montreal. The brand never recovered from that scandal and was phased out by Carling O'Keefe who had by then acquired Dow & its brands. Molsons then acquired Carling O'keefe, the Dow brand receiving a retro marketing surge at various times through the 90's though I think it may now be off-market yet again.

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09-03-2013, 04:04 PM
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Originally Posted by Canadiens1958 View Post
Pre Christmas 1933 C.C.M.Skates ad directing customers to dealers. Note the prices:

http://news.google.com/newspapers?id...4390%2C1319171

http://news.google.com/newspapers?id...=1518%2C373757
My Dad brought home a pair of CCM Tacks for me, that he found on clearance, in 1956, for $22.00.

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09-03-2013, 06:12 PM
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My Dad brought home a pair of CCM Tacks for me, that he found on clearance, in 1956, for $22.00.
Ya you could actually find new Tacks and or factory seconds cheap, Church & School equipment exchanges as well before the huge discount retailers appeared on the scene in the late 60's & early 70's. I had a pair of CCM Tacks Goalie Skates that I grew out of, then Bauers that were one size too big which I preferred as a slapshot on a toe save off the side could hurt if your goalie skate was tight. That little bit of extra room providing better protection & stability.... for hacking around shinny, had a pair of Adidas tube skates, the first lot brought in to Canada late 60's. No one wanted them, so they were deeply discounted to like $19.95 from $99+ originally, and frankly, quite excellent skates from what I can recall of them. So ya, if you hunt, could find some incredible deals... Got those Adidas Skates at the very first Collegiate Sports Store in Toronto, which went on to have stores all over the place through the 70's-80's & I believe 90's, followed by SportChek & other Big Box retailers. Carl Brewer as well had an interest in a hockey stick shop, thats all the store sold, not far from where I grew up. He'd begun importing Koho's into North America, this shop carrying Koho's, Torspos' & Montreal Surprise sticks. Everywhere else limited to Sher-Wood, CCM, Hespeler, Victoriaville, Sherbrooke & of course Wallys' which were bought out by Louisville Slugger late 60's & for a time through the 70's on a very popular brand. To this day even though I havent skated in over 25yrs and no kids playing get a kick out of snooping around hockey shops, checking out the latest.

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09-03-2013, 06:14 PM
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Originally Posted by mbhhofr View Post
My Dad brought home a pair of CCM Tacks for me, that he found on clearance, in 1956, for $22.00.
I got a pair of Bauer Impact in 1995 for $31. They lasted seven years before the blades started rusting badly enough that they needed sharpened every time out just to scrape the new layer off.

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09-03-2013, 07:14 PM
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for hacking around shinny, had a pair of Adidas tube skates, the first lot brought in to Canada late 60's. No one wanted them, so they were deeply discounted to like $19.95 from $99+ originally, and frankly, quite excellent skates from what I can recall of them. So ya, if you hunt, could find some incredible deals... Got those Adidas Skates at the very first Collegiate Sports Store in Toronto, which went on to have stores all over the place through the 70's-80's
I got one of the first pair of Adidas in Canada in 1959. They were given to me by the Adidas rep in Winnipeg. Five games into the WHL season, I had a blade break when it was hit by a puck. It took almost the rest of the season before Adidas replaced it.

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