I cannot talk about others teams than Fribourg Gotteron. Fribourg's coach Kossmann said they take it more seriously this year. Because it's the second time they played this tournament and they aren't "rookies" anymore, and besides because they don't have to play the spengler cup 2013, so the calendar will be easier for them.
On Bern side, not much i know from the inside. Yet in many games, Gigon is in the net (not bad per se !) and from time to time the good guys are not in the team ... surprisingly they loose almost everything.
In other words, they may say what they want, facts support that they are training their team and in no way focusing for the win.
I wonder what their real level would be if it was "big teams vs big teams" ?
On the other side, it is good it is this, because results aren't great !
And having the Swedes dominating isn't a surprise, not having the Finns dominate ... that is a surprise.