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Jersey Sales Figures

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01-11-2012, 12:37 PM
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wubwubwubwub
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Jersey Sales Figures

Normally the NHL releases a list of the top 10 selling player jerseys halfway through the year. Does anyone know where I could find the figures of the past 4-6 months?

Thanks.

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01-11-2012, 01:03 PM
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Fugu
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You sure they do it midyear too?

Here's the summary for last year:

http://www.sportsbusinessdaily.com/D...sey-Sales.aspx


No specifics, but this one talks about percentage growth in last three years:
http://www.sportsbusinessdaily.com/D...px?hl=NHL&sc=0

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01-11-2012, 01:47 PM
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Quote:
Originally Posted by Fugu View Post
You sure they do it midyear too?

Here's the summary for last year:

http://www.sportsbusinessdaily.com/D...sey-Sales.aspx


No specifics, but this one talks about percentage growth in last three years:
http://www.sportsbusinessdaily.com/D...px?hl=NHL&sc=0
I seem to remember them doing it at the midway point but I could be wrong. Someone did tell me that they did a top 20 for the month of November but I don't think he saw me ask for a link. Thanks for the links, Fugu.

EDIT:
Here are the top 20 from November. The list was released a few days ago.

http://thirdstringgoalie.blogspot.co...sales-for.html


Last edited by wubwubwubwub: 01-11-2012 at 02:09 PM.
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01-11-2012, 02:06 PM
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As opposed to sales by player, do they ever release figures by team?

Specifically, I'm curious to see just how bad the Isles 3rd jersey monstrosity is doing in sales.

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01-11-2012, 03:04 PM
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Fugu
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Quote:
Originally Posted by The OttoMan View Post
I seem to remember them doing it at the midway point but I could be wrong. Someone did tell me that they did a top 20 for the month of November but I don't think he saw me ask for a link. Thanks for the links, Fugu.

EDIT:
Here are the top 20 from November. The list was released a few days ago.

http://thirdstringgoalie.blogspot.co...sales-for.html
No worries. I saw the November sales, but assumed it was just for that month and not what you wanted.



Quote:
Originally Posted by Law View Post
As opposed to sales by player, do they ever release figures by team?

Specifically, I'm curious to see just how bad the Isles 3rd jersey monstrosity is doing in sales.
You'd have to scour the teams' individual releases. Sometimes their marketing guys will pick up on these reports and point out if any of their guys are on the list. However, it seems they just say which player is in the top NHL grouping, not a thorough team report.

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01-11-2012, 03:06 PM
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Morris Wanchuk
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Quote:
Originally Posted by Fugu View Post
You sure they do it midyear too?

Here's the summary for last year:

http://www.sportsbusinessdaily.com/D...sey-Sales.aspx


No specifics, but this one talks about percentage growth in last three years:
http://www.sportsbusinessdaily.com/D...px?hl=NHL&sc=0
I am pretty amazed there are not Canadian teams in the top 20.

Maybe they all just spend their monies on authentic instead of replicas.

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01-11-2012, 04:14 PM
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Quote:
Originally Posted by Morris Wanchuk View Post
I am pretty amazed there are not Canadian teams in the top 20.

Maybe they all just spend their monies on authentic instead of replicas.
That one link sites the source as shop.NHL.com

Could these sales rankings be via only the online NHL shop? Could account for why a Canadian team's player isn't int he top 10. Hockey jerseys are more widely available in various stoers in Canada vs many parts of the US. So sales at shop.NHL.com would skew to the NHL fans in the US.

Just a theory

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01-11-2012, 04:26 PM
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^ yeah I'd imagine the canada site is a little different. It seems to be a seperate site, I recall during Xmas season they had different promotions than the general US site.

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01-11-2012, 05:14 PM
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Quote:
Originally Posted by Morris Wanchuk View Post
I am pretty amazed there are not Canadian teams in the top 20.

Maybe they all just spend their monies on authentic instead of replicas.
we spent all our money on Team Canada sweaters/gear in 2010

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