HFBoards

Go Back   HFBoards > General Hockey Discussion > The Business of Hockey
The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, and NHL revenues.

Semi-OT: Looking Back, NBA’s Cable-Heavy Gamble Paid Off

Reply
 
Thread Tools
Old
01-24-2012, 01:15 AM
  #1
TMC1982
Registered User
 
Join Date: Aug 2009
Posts: 227
vCash: 500
Semi-OT: Looking Back, NBA’s Cable-Heavy Gamble Paid Off

http://www.sportsmediawatch.com/2012...mble-paid-off/

Quote:
As time went on, however, the NBA and Stern were vindicated. Though the NBA was alone in the wilderness when jumping to cable in 2002, several other sports made the move in subsequent years. Starting in the 2006-07 season, Monday Night Football moved from longtime home ABC to corporate sibling ESPN. Also in 2007, the entire Major League Baseball Division Series and one League Championship Series moved to TBS. In 2011, ESPN began airing the entire Bowl Championship Series. Four years from now, TBS will begin televising the NCAA Men’s Basketball Tournament Final Four in every other year.

In 2002, the NBA appeared to be moving backwards, accepting its status as a niche league waning in popularity. In 2012, the NBA looks like a visionary, reading the writing on the wall for broadcast television and firmly establishing itself on cable before any of its competitors.

The deal has also proven successful for cable networks TNT and ESPN. During the 2010-11 NBA season, TNT aired the most-viewed NBA regular season and playoff games ever on cable and had the most-viewed NBA regular season and postseason in cable history. The ten most-viewed NBA games ever on cable have all taken place since the 2002 deal — and nine of the ten were games that would have aired on NBC during the 1998-02 deal.

NBC briefly suffered after losing the NBA. From June 13, 2002 to January 14, 2006, the network did not air a single game from any of the four major sports — a nearly four-year run of futility where the network’s biggest weekly events were smattering of NASCAR races during the weakest portion of the sport’s schedule and the Arena Football League. “Walking away from the NBA, NFL and Major League Baseball [in 2000] is the sign of a first-place network confident of its direction and in its non-sports programming,” a negotiator for ad agency Campbell-Mithun said shortly after the deal was done (Mediaweek, 2/4/02). In the years since, NBC has plummeted into last place among the big four networks in primetime.

Though ESPN and ABC have never been able to come even close to the quality of telecast NBC offered during its twelve-year tenure, it appears clear with ten years’ distance that the NBA’s gamble has paid off. A television deal that was once indicative of dysfunction and decline now looks wise and pragmatic.

TMC1982 is offline   Reply With Quote
Old
01-24-2012, 02:14 AM
  #2
Moo
Moooooooooooooooo!
 
Moo's Avatar
 
Join Date: Jan 2008
Location: Valrico, FL
Posts: 29,026
vCash: 500
One tweak I have with that article is it makes it sound like the NFL was never on cable, which is false. Before MNF went from ABC to ESPN, Sunday Night Football was on ESPN (and years before that, there was a TNT/ESPN split of SNF.)

Even then, it can be argued that there's no real difference for ESPN, because when this SNF/MNF switch happened for ESPN, the premier primetime package switched from being MNF on ABC to SNF on NBC. While MNF couldn't have flex scheduling because of the difference in days, SNF could. And that meant MNF could easily have dog games, which hurt the ratings on ABC. (Hence, why ABC let SNF walk to NBC, and just moved MNF to ESPN.)

In closing, I don't know what the NFL has to do with this. When it comes to broadcasting, the NFL is a vastly different animal than the other sports and major events discussed.

Moo is offline   Reply With Quote
Old
01-24-2012, 02:27 AM
  #3
TMC1982
Registered User
 
Join Date: Aug 2009
Posts: 227
vCash: 500
Quote:
Originally Posted by Moo View Post
One tweak I have with that article is it makes it sound like the NFL was never on cable, which is false. Before MNF went from ABC to ESPN, Sunday Night Football was on ESPN (and years before that, there was a TNT/ESPN split of SNF.)

Even then, it can be argued that there's no real difference for ESPN, because when this SNF/MNF switch happened for ESPN, the premier primetime package switched from being MNF on ABC to SNF on NBC. While MNF couldn't have flex scheduling because of the difference in days, SNF could. And that meant MNF could easily have dog games, which hurt the ratings on ABC. (Hence, why ABC let SNF walk to NBC, and just moved MNF to ESPN.)

In closing, I don't know what the NFL has to do with this. When it comes to broadcasting, the NFL is a vastly different animal than the other sports and major events discussed.
ABC/Disney were also concerned (well, Michael Eisner in particular) with the fear of losing too much money off of MNF. Also, they didn't want to have an NFL package on ABC because at the time, they had a top ten show in Desperate Housewives on Sundays. Also, according to Bob Iger in that ESPN book, with shows like Dancing with the Stars on Monday nights, they have programming that can easily appeal to both men and women, thus (in typical spin mode), they really don't "need" football on the network any more. In reality, Iger completely dropped the ball even after at the insistence of owners like Robert Kraft of the Patriots, that it would be better to move the Monday Night Football package to Sunday nights because of the flex scheduling issue among other things.

http://m.sportsbusinessdaily.com/Jou...ia-column.aspx

TMC1982 is offline   Reply With Quote
Reply

Forum Jump


Bookmarks

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 06:37 AM.

monitoring_string = "e4251c93e2ba248d29da988d93bf5144"
Contact Us - HFBoards - Archive - Privacy Statement - Terms of Use - Advertise - Top - AdChoices

vBulletin Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
HFBoards.com is a property of CraveOnline Media, LLC, an Evolve Media, LLC company. ©2014 All Rights Reserved.