I've played goal for the last 3 years at the tournament in St. John's and most goaltenders in Adult and U19 divisions will use ice hockey gear. Below that, ball hockey stuff from Canadian Tire seems to be more the norm.
I used smaller lightweight gear because I play a more athletic style to cut down angles and use speed. Most guys just wear huge gear to cover the whole net and then can't move. Usually before the game I can overhear the other team talking about how small I am and it should be easy to score... then the game starts and they find out they were wrong.