Quite possibly the finest commercial I have seen in my life.
In spite of the rampant commercialism, it really captures the meaning of the World Cup really well. The World Cup means so much, to so many people around the world, and all of that meaning can be determined based on subtle things that happen on that pitch. Heroes are made and lives are indelibly changed. Just an incredible advert.
Though its still no Take it to the Next Level, which is the best commercial ever.
Nike Soccer clearly has a world class marketing crew
I forgot about that one. First time I've seen the full version and I think it tops the the new one. I really liked the Cantona ones (minigames on the ship, "A little less concersation") and the Brazil team kicking about at the airport. The Brazil vs Portugal one was also good. Cantona's cameo appearances were funny as well.
WTF? Now they have a Robinho commercial? I mean did he shoot that footage during the WC? If not, why didn't they get it out months ago when it was clear Ronaldinho wasn't going to be at the WC? BTW, I'd love to see him score that goal.