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With the NBA positioning itself as the most global of leagues, will it soon join the rest of the world by selling advertising on uniforms? The sticky issue will be debated, if not voted on, at the next board of governors meeting in April.
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
I always figured once 1 league in North America did it, the rest would likely follow suit after. I had thought the NBA might be the first to fall, but if this happens, how long until there are ads on NHL jerseys?
It will most likely happen, and it'll be limited to one patch or logo of a fairly small size. And I'd be willing to bet that the first teams to jump on board with it will be the Lakers, Bulls, Knicks, and Heat.
Just like if the NHL did it...the first teams on would be Detroit, Chicago, Toronto, and Montreal.
It will most likely happen, and it'll be limited to one patch or logo of a fairly small size. And I'd be willing to bet that the first teams to jump on board with it will be the Lakers, Bulls, Knicks, and Heat.
Just like if the NHL did it...the first teams on would be Detroit, Chicago, Toronto, and Montreal.
I'll agree with Toronto but I think Montreal would be the last NHL club to do it.
In fact Toronto (under new owners Rogers) would probably have the sweater all ads and a tiny Maple Leaf
It will most likely happen, and it'll be limited to one patch or logo of a fairly small size. And I'd be willing to bet that the first teams to jump on board with it will be the Lakers, Bulls, Knicks, and Heat.
Just like if the NHL did it...the first teams on would be Detroit, Chicago, Toronto, and Montreal.
Quote:
Originally Posted by 2525
I'll agree with Toronto but I think Montreal would be the last NHL club to do it.
In fact Toronto (under new owners Rogers) would probably have the sweater all ads and a tiny Maple Leaf
“That would be blasphemous” -- MLSE Vice-President Tom Anselmi when questioned on the matter.
Jersey sales would take a huge hit. I'm just trying to imagine a rap video with a bunch of guys with LifeLock jerseys on and I can't stop laughing.
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I always figured once 1 league in North America did it, the rest would likely follow suit after. I had thought the NBA might be the first to fall, but if this happens, how long until there are ads on NHL jerseys?
There's advertising on the ice, on the boards, on the glass and virtually every inch of viewable space inside the stadium. Arenas are named after corporate sponsors.
NASCAR primary sponsors pay out anywhere from $10 to $25 million a year, secondary sponsors from $3 to $6 million, and associates from $500,000 to $3 million each.
To use this car as an example, M&M is the primary, Doublemint (right behind the rear windshield) is the secondary, and Interstate Batteries (lower back corner on the quarterpanel) is the associate. The primary sponsor gets a paint scheme usually for 32 of 36 races, and there's usually 4 that the secondary sponsor gets. M&Ms gets their money's worth; it's enormously popular with kids, and they usually have several fun color schemes during the year.
That's what surprised me about the Red Wings' Amway deal. If it had been known that something like that was going to be open for bidding, I'd expect a premier NHL team to go for a few million, even if it's nothing more than a patch like the Toyota patch on this one. Keep in mind that the AHL started allowing advertising on jerseys back in 1994, and they've never gone beyond this one patch.
