Night of Champions (September);
2010: 165,000 buys
2011: 161,000 buys
2012: 189,000 buys
I directly associate that SummerSlam number with Brock Lesnar's involvement based alone on the amount of domestic buys the event generated. The show was always just a one match card, and it delivered big.
More notes from the conference:
- Despite sagging ratings for the final hour, Vince McMahon said the third hour of Raw "is doing extremely well." It was later clarified that he meant the 1st hour at 8 PM.
- With 'WWE Main Event', 'Saturday Morning Slam' and YouTube content, WWE will have 87 hours of original programming in the 4th quarter compared to 52 hours last year in the 4th quarter.
- Vince McMahon stressed the use of social media and how it will be pushed more, and expand their use of the WWE App on TV shows, "social media is through the roof, it will continue to be through the roof", stressed McMahon.
- Looking at two extremes of WWE audiences by age, Vince McMahon stressed they'd reach out to older viewers by pushing the "Rolling Stones" PPV in the fourth quarter.
- WWE is looking to expand their audience to "young, family viewers" with the Scooby-Doo movie in 2014 and ABC Family Movie starring The Miz in 2013.
- No Holds Barred has exceeded small expectations and the final profit is expected to be $300,000.
- Licensing Revenue was 7.1 million, down from 9.0 million in the same quarter last year.
- Home Video Revenue was 6.4 million, down from 8.3 million in the same quarter last year.
- Digital Media was 7.5 million, compared to 6.9 million in the same quarter last year, thanks to their new partnership with YouTube, which reflected WWE.com's revenue being a 4.8 million, compared to 3.7 million last year in the same quarter. WWEShop orders were down 21%.
- WWE Studios had revenue of 1.9 million, down from last year's 3.7 million.
Now, the question people want answered: is Raw's 3rd hour beneficial to WWE?
- Live Event Revenue was at 22.8 million, compared to 23 million last year in the same quarter.
- Television Rights Revenue was 34 million in this year's and last year's quarter. WWE slipped in an important note that [i]"a reduction in sponsorship revenue related to our television assets."
What this shows is WWE has not benefitted from the third hour of Raw. WWE did not state which shows were affected, but with a third hour of Raw, Saturday Morning Slam and the addition of WWE Main Event late in the third quarter, it points to watering down of WWE's product. There's no huge benefit, so why ruin the flagship show of WWE like that?
- Total WWE Revenue: $104.2 million, down from $108.5 million in Q3 last year.
- Net Income (earnings): 3.5 million, down 67% from Q3 when they made 21 million.
Vince McMahon on programming:
- Vince McMahon, ignoring the decline in Raw ratings, stressed WWE needs more original programming "which forms the foundation for our proposed WWE Network."
- WWE had less cash-on-hand compared to Q3 last year thanks to Network-related expenses.
Nowhere else to put this so might as well put it in the thread that discusses finances/stocks of WWE.
- Investment website "The Motley Fool" has labeled WWE stock as one to avoid investing it due to the company paying out 161% of its operating income in dividends. You can see the company's stock outlook discussed in the video below, where it is noted that the company has the cash reserves to continue the payout for no more than "a year or two" before they hit a liquidity crisis.
It may be time to privatize the company real soon.