" Once In A Lifetime - Rock vs Cena " WWE TV Special
WWE issued the following announcement that their Rock vs. John Cena special will broadcast over 11 different NBC Universal Networks, which is some amazing promotional help over the week leading into Wrestlemania 28:
" Once in a Lifetime -- Rock vs. Cena " to Air on 11 NBCU Networks
STAMFORD, Conn., Mar 20, 2012 (BUSINESS WIRE) -- WWE® WWE and NBCUniversal are joining forces to televise " Once in a Lifetime -- Rock vs. Cena ", an epic one-hour special that follows WWE Superstars The Rock® and John Cena® on their respective roads to WrestleMania® XXVIII. This first ever behind-the-scenes special premieres Monday, March 26 on USA Network at 8/7c and will also air on NBCUniversal networks including Syfy, Bravo, E!, Oxygen, G4, Style, NBC Sports Network, mun2, CLOO and Universal HD leading up to WrestleMania on Sunday, April 1 at 7:00 p.m. ET.
This lifestyle special is a candid and compelling look at two of the biggest icons in sports entertainment history as they prepare for their Once in a Lifetime main event match. From touring and training on the road to Hollywood movie sets to the 54th Annual Daytona 500, this in-depth look with exclusive footage gives viewers unprecedented access and a glimpse into the personal lives of these men.