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Originally Posted by Finnpin
How about building more schools? or making them better or educate the teachers better with that money?
....of course not. This is America...sports sports win win! 
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This is Texas we're talking about. A very small number of states have this type of fixation on football.
I know in our case (Ohio), we have about 720 high schools that play football. We have more D-1 football colleges than anywhere else in the country except Texas (which has a much larger population) and more colleges that play football overall than anywhere. We produce huge numbers of college players, huge numbers of NFL players, you get the idea.
In Ohio, we have no spring football (which some Southern states do). We have no huge stadiums; more are dilapidated than are "passable". We have no full-time football coaches (which some states do). Anyone who coaches any high school sport is allowed a supplemental contract, which ranges anywhere from $1,200 (most schools) to about $3,500...a few outliers like the huge city public schools go higher than that. And that's not for every coach on staff; most have a head coach and one or two assistants who get that, with everyone else being volunteers.
Also, state law dictates that if a teacher applies for a coaching position that has a supplemental contract, he/she automatically gets it. If no teacher wants it, then an administrator can. If neither of them want it, then and only then can someone from outside do it. I lost my last position because a teacher put in for it simply because he wanted the paycheck...our defense went from 12 points against per game to 27 the next year, then over 40. It happens.
It's an extremely small number of states that have a different setup. I think Georgia, Alabama, Texas, and Oklahoma are the only ones.