Sort of NHL related, how soon after this occurs (if it does), does Bettman wh*r* out NHL uniforms to Big Oil/Pharma/Telecomm/Bank etc etc.
NBA uniform ads could spell doom for sports
I was listening to Mike and Mike this morning on ESPN radio and they brought up a news report (I forget where it came from, but here is a link to a similar story on TSN.com) that sent a shiver down my spine.
The report says the NBA is considering putting advertising on uniforms.
If you listen closely you can hear the sound of sports selling out its soul.
If the NBA is the first of the Big 4 sports to cross the threshold of uniform advertising it should serve as confirmation to all sports fans that nothing is sacred.
And let's be clear, when we talk "advertising" on uniforms we're not talking the Nike swoosh on the shoulder of a football uniform or a Reebok symbol on the back of a hockey jersey. We're talking McDonald's golden arches front and center on the Boston Celtic jersey with the Leprechaun an afterthought.
Should the NBA decide to make its product a giant billboard, you can absolutely guarantee other sports will surely follow. Gary Bettman, who began his career as Davis Stern's NBA lackey, will quickly sell out the NHL's traditions, as he always has. The NFL has never passed up an opportunity to turn a billion dollars into a billion-and-one. The only sport that would likely resist the pull of uniform advertising dollars is baseball, which has always been the slowest to embrace change, usually to its own detriment, but in this, the dinosaurs of the sports world would be right. However, with baseball being a sport of financial haves and have-nots, what's to stop small-market teams like Pittsburgh, Kansas City or Oakland from bringing uni ads into the national pastime?
Don't agree with the NFL buying in, they've skyrocketed in popularity by stooping themselves in the tradition of the game, producing things like NFL Films etc.
It would be interesting to see the actual finical numbers the owners have to deal with. If they are losing as much money as they say they are losing. it was rumored that 5 teams would lose less money if the NBA lockout lasted a whole season then if those teams were operating. (Pacers, Bobcats, Magic, Nuggets and Nets).
You can probably bet there are a lot more teams closer to the red that are off this list too. The NHL has the revenue sharing scheme and there are teams still on the bubble and operating in the red. It's a combination of a few things one being contracts have gotten out of control, tickets have gotten too expensive for the average fan to go with his family, and three fan support is just not there in some of these cities (leagues expanded too much)
It will be a sad day if the NBA decides to go this route and no doubt that there would be restrictions as to how much advertising and how big the logos would be. Weather or not they were allowed on the front of the jerseys etc,etc. Unlike the Euro sports where their jerseys are just one big billboard. I guess in the end if the leagues want to survive and player salaries have risen so high over the years that teams can't realy rise their ticket prices much more but are still losing money they have to look for an alternative means of income, what easier way then to sell space on your jersey. I agree it's tacky but you also have to see the business side of it I guess.
wouldn't doubt this will happen eventually think about the revenue MLSE could make by replacing the leaf on the jersey with a corporate logo ala soccer uni's, they could probably make 50 million a year for it alone.