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Inside the LA Kings Twitter Feed, Social Media Sensation of the NHL Playoffs

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05-15-2012, 07:09 PM
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Inside the LA Kings Twitter Feed, Social Media Sensation of the NHL Playoffs


""It's an extension of the brand. It's supposed to be partisan. It's supposed to be fun," said Hankins. "It's no knock on any team, but the other 29 NHL teams can be pretty dry. That's why celebrities have big followings on social media and brands don't: Because there's no personality to a brand."

Other NHL brands may follow in the Kings' tradition. The Blue Jackets developed their own self-deprecating brand of humor this season. The Detroit Red Wings have made noise about starting a rivalry with the Kings' feed next season. Fans across the NHL are asking why their teams can't have the same connection and personality of the Kings official Twitter and sometimes that can be irksome for the teams they follow.

"We saw the Buffalo Sabres actually get mad about us being mentioned. Something along the lines of, 'We're tired of being compared to the Kings feed. We think we do a good job on our own,'" said Hankins. "It'd be a lot more fun if every team engaged with us the way we engage with them."

The Kings feed is busier than ever with tweets about the Western Conference Final against the Phoenix Coyotes (including mockery of a lucky cactus), while trying to rally support for Anze Kopitar to win the EA Sports NHL 13 cover athlete poll (hence the "character assassination" of Claude Giroux).

In the process, they continue to sparks laughs and connect with fans in a way that's defining how official social media platforms can be utilized.

"At the end of the day, it's entertainment. Twitter's all about saying things that are funny. If you're not going to do that, then you're wasting people's time," said Hankins."

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05-15-2012, 07:15 PM
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@LAKings is one of my favorite follows. Very refreshing to see in the world of PC by corporations and brands.

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