FAQ #4 - there's a thread on this too which used to be stickied before being rolled into the FAQ section.
For the most part, Minnesotans are Minnesota hockey fans and sadly a lot of NHL coverage goes that way (i.e. FSN never discusses the rest of the NHL unless needed to pump up a "rivalry" and there are a lot of fans who are fine with that). It sort of makes the Twin Cities an odd hockey market that way because a lot of it is self-contained.
Blog: First Round Bust: A Cast of Thousands celebrating a rather dodgy track record of Minnesota Wild Drafting.
"Will beats skill when skill doesn't have enough will."
Well regarding covering other hockey markets, i think most of the NHL is guilty of that. They're so worried about delivering "awesome" stories to the home market and saying how good they are, that they don't/can't/won't cover anything else. That, and the lack of a real talk shows about hockey for americans, is why the NHL has the most "bubble" fans in the league. That is to say, the fans live in a bubble (their team) and know little about the rest of the league.
The reason why you're not seeing much hockey talk is because as a whole, this state isn't really interested in the NHL beyond what they have in state. The majority of hockey fans you will run into will have a hard time discussing other teams in the NHL but could easily discuss other teams in the WCHA and even the high school level. And like has been mentioned, hard to find a lot of interest around town given how the Wild's season played out. It's an interesting dynamic and if you're not used to it I could see how some could be taken back. Especially if they heard about this being a great hockey state.