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The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, and NHL revenues.

Mirtle: NHL could make $2+B in 48-game season

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12-27-2012, 08:29 PM
  #1
LadyStanley
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Mirtle: NHL could make $2+B in 48-game season

http://www.theglobeandmail.com/sport...medium=twitter

Quote:
The NHL may potentially be able to play 48 games of an 82-game schedule this season, but that doesn’t necessarily mean its revenues will be chopped by that amount.
The reason: The playoffs would remain the same length, and those 100-plus postseason gates are the league’s biggest of the year.
While it’s safe to assume regular-season revenues will be down to 55 per cent of normal levels – should the league and its players agree to get back on the ice – by the postseason, fans and new sponsors are much more likely to be back on board with the league.
...
[S&E Sponsorship Group president Brian Cooper on the flat rate of revenue after last lockout:] ... the league will likely generate somewhere in the realm of 70 per cent to 75 per cent of last year’s $3.3-billion (U.S.) during a shortened season."
Perhaps $800m to $1B less than 2011-12.

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12-27-2012, 08:53 PM
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ArGarBarGar
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Couldn't they make more than 50 or so percent of what they could earn in an 82 game season simply based on the higher demand for tickets?

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12-27-2012, 09:53 PM
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Quote:
Originally Posted by ArGarBarGar View Post
Couldn't they make more than 50 or so percent of what they could earn in an 82 game season simply based on the higher demand for tickets?
Tickets are already sold for the most part, especially for the teams that will sell out every game. Higher or lower demand is the secondary markets problem, not the franchises.

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