Great to see another major corporate sponsor getting involved on a national level.
A few points.
At various regional and local levels there are similar smaller efforts that have helped for years, extending their efforts beyond hockey.
There is a history of such efforts in Canada - notably in Montreal. The J. W. McConnell Foundation was very active post WWII building facilities - Boys and Girls Clubs that offered a wide range of sports, academic and cultural programs to youngsters while developing infrastructures, sustainable programs and administrative models.
Final point. Regardless of the location in Canada there are programs or there is a bank of knowledge that will facilitate financial issues that stand in the way of youngsters playing hockey, other sports or participating in positive activities.
Well thats nice to see. The NHLPA as well has a program called Dreams & Goals, donating equipment & support to kids WorldWide who otherwise wouldnt ever get the opportunity to play, and a number of NHL teams, San Jose, Anaheim & Dallas, Carolina & Nashville very active in supporting in supporting amateur hockey in their communities.
Ideally, Id like to see the NHL and all of the teams, along with sponsors & the NHLPA collectively working towards the sports growth & development across the US & to a lesser extent in Canada. Contributing to the building of rinks, outdoor synthetic systems, working with community groups in establishing leagues, offering equipment deals & a central exchange program, running clinics & camps, regional & national tournaments etc in conjunction with Hockey USA & Canada.