Interesting program launched by Hyundai in Canada with the Subban family to facilitate the cost of playing hockey for youngsters and their families.
https://hyundaihockey.ca/
Great to see another major corporate sponsor getting involved on a national level.
A few points.
At various regional and local levels there are similar smaller efforts that have helped for years, extending their efforts beyond hockey.
There is a history of such efforts in Canada - notably in Montreal. The J. W. McConnell Foundation was very active post WWII building facilities - Boys and Girls Clubs that offered a wide range of sports, academic and cultural programs to youngsters while developing infrastructures, sustainable programs and administrative models.
Final point. Regardless of the location in Canada there are programs or there is a bank of knowledge that will facilitate financial issues that stand in the way of youngsters playing hockey, other sports or participating in positive activities.
