by Mike Colligan - The Hockey Writers - Overtime
- Essential hockey reading
Excerpt of feature length article/Intro:
How do Las Vegas casinos make their money?
From thousands of blinking slot machines? Massive poker rooms? Exclusive high-roller areas?
The answer may not be what you think.
Since the 90’s, Las Vegas has transformed itself from Gaming Capital of the World into a destination for world-class entertainment, food, retail, and everything in between. Activities that once served as loss-leaders to get gamblers in the front door and up to the blackjack tables now produce over half of all revenue at many large casino operators.
According to the American Gaming Association’s “State of the States” report, 27-percent of casino customers in 2011 said they never or rarely gambled during recent visits. That number has been steadily increasing each year and as dozens of states open their borders to gaming in the face of large budget deficits, success in the “gaming industry” will ironically come from non-gaming revenue streams.