Beyond the obvious effects of losing 17 regular-season games, New York Rangers’ corporate sales have not experienced any significant damage as a result of the 113-day NHL lockout. In fact, the club says it’s doing better at the start of this abbreviated season than it was before the 2011-12 season.
“We missed fewer games in the NBA, but it presented a bit more of a challenge because that stoppage started in July, when teams are in major selling mode,” Economou said. “When the NHL lockout began in September, so much of our business was already done. Coming off the Rangers’ great season, new sales were up and we had a strong renewal season.”
New sponsorship deals for this Rangers’ season were completed with Kia, Lexus, Wheat Thins, Circle Line, Living Social, Time Warner Cable and Tissot, among others.
Kia's sponsorship includes availability of fan to win new car at a game.
I think it has more to do with the fact that they're coming off a great year and about all signs point to them having another great year, too. Sponsors love winners, as they have more butts in the seats and more eyes on the tubes, so makes sense that more'd be jumping on board regardless of the length of the season.