The revenues from the World Champs will supply Swedish hockey's development, and in the end more NHL players, fyi. It's the biggest income for the SIHF in a 10 year period. The last three Championships held in Sweden(-89, -95, -02) made a combined a
~$18.5M profit, or around $6M per tournament. That's a lot more than it sounds and going forward the tournaments you get to host will also be further apart. The 2012 and 2013 numbers will be put together after this year's tournament and they need to make up for last year's tournament. That's why it's of importance, before anyone's calling it meaningless. The profitability of the tournament is also the main reason it's hosted every year. Hockey Canada might have the resources anyway, but the European associations need the money. Hockey Canada can make their money on the World Juniors every so often, aswell, the European countries can't because the World Champs are bigger here. Food for thought.
However -- my problem with this whole mess is that it isn't Soderberg the success hinges on. Using Soderberg's existence or nonexistence in the tournament as a factor is extremely shallow and simply not true. I wish they just stated they wanted him on the team, not made some arguments they owe the Swedish fans blah blah.