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You could make that argument for almost any colour.
The Bruins even tried to do it to the Pens but were denied.
and, Dyer, do you remember the 1970 Penguins jersey they wore in both Winter Classics, THOSE WERE Powder Blue on white, another thing, the B's ARE AN O6 FRANCHISE, not always were they Black and Gold, the B's used a 1940's logo and Gold TO yellow piping.... all the Penguins did really was transpose the Steeler color schematic onto their hockey jerseys, the only difference being the logo
Last edited by CHRDANHUTCH: 01-25-2013 at 04:30 PM.
and, Dyer, do you remember the 1970 Penguins jersey they wore in both Winter Classics, THOSE WERE Powder Blue on white, another thing, the B's ARE AN O6 FRANCHISE, not always were they Black and Gold, the B's used a 1940's logo and Gold TO yellow piping.... all the Penguins did really was transpose the Steeler color schematic onto their hockey jerseys, the only difference being the logo
But that's the key point right there: Each city or team has a different reason for selecting its colours. If you can create a unique jersey using the same colours as another team, then why not do it?
Not many people know this but the Canucks actually do market their product in Washington and Oregon. Comcast broadcasts some 25 Vancouver games on their NW network and some of their season ticket holders are from Washington state.
It would be absolutely counterproductive for a Seattle NHL team to use the same colour scheme as the Canucks from a branding perspective. The Canucks already compete for the Seattle market and are considered the home team in a niche sport. Branding experts would want to forge a separate identity.
Not many people know this but the Canucks actually do market their product in Washington and Oregon. Comcast broadcasts some 25 Vancouver games on their NW network and some of their season ticket holders are from Washington state.
It would be absolutely counterproductive for a Seattle NHL team to use the same colour scheme as the Canucks from a branding perspective. The Canucks already compete for the Seattle market and are considered the home team in a niche sport. Branding experts would want to forge a separate identity.
Except.....we don't regard the Canucks as are "home team" and we never will.
Except.....we don't regard the Canucks as are "home team" and we never will.
It's kind of silly to say "we" when there are Canucks' season ticket holders that live in Seattle and the sports page lists them as the home team. There are definitely people from Seattle that see the Canucks as the default home team and it's silly to argue otherwise. Most Vancouver raised citizens consider the Seahawks and Mariners the home team. Sounders and Sonics not so much.
Not many people know this but the Canucks actually do market their product in Washington and Oregon. Comcast broadcasts some 25 Vancouver games on their NW network and some of their season ticket holders are from Washington state.
It would be absolutely counterproductive for a Seattle NHL team to use the same colour scheme as the Canucks from a branding perspective. The Canucks already compete for the Seattle market and are considered the home team in a niche sport. Branding experts would want to forge a separate identity.
Not only that, but doesn't the team hold all of its historical propriety rights ? Meaning that those old colors would need to be BOUGHT or GIVEN by actual Vancouver Canucks to be used by any other team.
I actually wish that the Nucks would go back for these, if only because it'd open up the path for a Seattle-based team to potentially be called the Orcas.
“@ChrisDaniels5: So imagine if you will, a #Seattle regional network featuring #Sonics, #NHL, Mariners, Sounders, etc, & the possible revenue. #NBASeattle”
Not only that, but doesn't the team hold all of its historical propriety rights ? Meaning that those old colors would need to be BOUGHT or GIVEN by actual Vancouver Canucks to be used by any other team.
No. You can trademark a name, a logo, and possibly a specific jersey design - but you cannot trademark a set of colors.
No. You can trademark a name, a logo, and possibly a specific jersey design - but you cannot trademark a set of colors.
I recognize you can't trademark colors, but would it not be in the best interest of a new brand (i.e. Seattle NHL team) to differentiate itself from a more established, competing brand (i.e. Vancouver Canucks), especially if they are going to be your closest geographical rival? Also, if the NHL is new to Seattle, they might want a different color schemes from other Seattle teams (Seahawks/Mariners/Thunderbirds) to differentiate themselves.
Not many people know this but the Canucks actually do market their product in Washington and Oregon. Comcast broadcasts some 25 Vancouver games on their NW network and some of their season ticket holders are from Washington state.
It would be absolutely counterproductive for a Seattle NHL team to use the same colour scheme as the Canucks from a branding perspective. The Canucks already compete for the Seattle market and are considered the home team in a niche sport. Branding experts would want to forge a separate identity.
Do not forget that their radio broadcasts occassionally have popped up both on KJR and KRKO in recent years.
“@ChrisDaniels5: So imagine if you will, a #Seattle regional network featuring #Sonics, #NHL, Mariners, Sounders, etc, & the possible revenue. #NBASeattle”
Yep. You know both Comcast and DirecTV (Root) would want in on that, but hey, you could already have such a network. By merging the two existing channels into one.
BTW, for those unaware, this tweet from Daniels is a Seattle spin on the big news of the day that the Dodgers have signed a huge TV rights deal, we're talking in the neighborhood apparently of several billion, yes, billion, over the next 25 years, with Time Warner. (The actual news I'm guessing is elsewhere on the board, mods can add links if they so choose to this post).
I recognize you can't trademark colors, but would it not be in the best interest of a new brand (i.e. Seattle NHL team) to differentiate itself from a more established, competing brand (i.e. Vancouver Canucks), especially if they are going to be your closest geographical rival? Also, if the NHL is new to Seattle, they might want a different color schemes from other Seattle teams (Seahawks/Mariners/Thunderbirds) to differentiate themselves.
The Nordiques wore the blue and white of the provincial flag. Their blue is more like a Carolina blue than the medium blue of the Canadiens and their use of red is almost incidental.
The Nordiques wore the blue and white of the provincial flag. Their blue is more like a Carolina blue than the medium blue of the Canadiens and their use of red is almost incidental.
And Seattle's use of blue would be incidental as demonstrated below. The argument that it would "be in the best interest of a new brand (i.e. Seattle NHL team) to differentiate itself from a more established, competing brand (i.e. Vancouver Canucks), especially if they are going to be your closest geographical rival" is invalid, and wrong.
Quote:
Originally Posted by SaintPatrick33
^^^^^ This is a completely different color scheme from >>>>>
In the first the primary color is green; in the second the primary color is blue. The secondary colors are irrelevant.
Pretty much what I have in mind (obviously with an S replacing the W).
And Seattle's use of blue would be incidental as demonstrated below. The argument that it would "be in the best interest of a new brand (i.e. Seattle NHL team) to differentiate itself from a more established, competing brand (i.e. Vancouver Canucks), especially if they are going to be your closest geographical rival" is invalid, and wrong.
Pretty much what I have in mind (obviously with an S replacing the W).
No point in arguing this over and over. There is no way in hell that any major branding firm is going to build a blue and green colour scheme or appropriate the Whalers' identity for an NHL team in Seattle. It will not happen.
No point in arguing this over and over. There is no way in hell that any major branding firm is going to build a blue and green colour scheme or appropriate the Whalers' identity for an NHL team in Seattle. It will not happen.
What? The Whalers (a team that no longer exists and never will exist again) have cornered the market on the color green? Really? Do tell!
Damn, that means the Habs have exclusive use of the color red.....oh wait.
Pretty good! I think the white jersey should use a green Totems logo, though. On the dark uniform, the black logo would certainly work.
Those jerseys are pretty sweet. If they're looking to move away from the green primary and echo the Seahawks without mimicking them too much they could consider a scheme based on the 'Hawks new 3rd jerseys with grey with dark blue and bright green accents. As far as I know no NHL team uses grey in the colour scheme.
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Pretty much what I have in mind (obviously with an S replacing the W).
