The team played their first game of the NHL season on Sunday and holds their home-opener Tuesday, so in the spirit of the season I spoke with the Oilers’ social media community manager Ryan Frankson to get a better idea of just how important social media is for the team.
The answer? Extremely.
“The big thing is allowing fans to feel even more connected,” Frankson tells me.
“Social media is a great way for them to feel as close to the team as possible.”
The Oilers have hundreds of thousands of fans between its two big social networking platforms – Twitter and Facebook.
Social media became a big focus for the team in 2011, when an entire department dedicated to Oilers social media efforts was created.
The department compiles a comprehensive analytics report to go over its thousands of likes, comments, mentions, and retweets each month to see what posts works and what doesn’t.
According to Frankson, the Oilers have the most engaged Facebook fans among all Canadian teams in the league.