After a four-month lockout, the NHL began play in January and season-ticket prices went up 5.7 percent, according to the recently released Team Marketing Report Fan Cost Index. The average season ticket for non-premium seats is $61.01.
Increased ticket prices, prior knowledge of a looming lockout and theoretical bad feelings of fans haven't hurt NHL ticket sales this season. Through games of Feb. 12, the NHL had an average attendance of 17,652, a 1.1 percent increase from last season's average of 17,455. Last season, the NHL had a 1.8 percent increase in attendance with 15 teams drawing average crowds with 100 percent or higher of capacity.
Team Marketing Report arranges its study through Fan Cost Index prices. The Fan Cost Index is the price to take a family of four to a game, including tickets, drinks, hot dogs, parking and the like. The NHL average this season is $354.82, a 7.9 percent increase from last season's survey.
If these numbers hold up, gate revenues should rise about 9%. There's also the new NBCSN contract.
What does this mean? The salary cap could actually be above the agreed $64m next season and rise from there. Meanwhile, the NHL is still on the hook for $300m in make whole payments.