This started quite a while before he made that switch.
I remember being surprised he was able to score a huge endorsement deal like that at the time because he had been playing like complete **** for quite a while.
Ovi died at the 2010 Winter Olympics and they sent some impostor back from Vancouver.
You're right though, he started flopping before that. When he jumped to Bauer he completely fell of the wagon though. They say CCM make some of the hardest shooting sticks and some of the worst skates, which is interesting now that Ovechkin doesn't shoot like he used to.