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The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, NHL revenues, relocation and expansion.

Phoenix renews partnership with Anheuser-Busch

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01-25-2013, 07:14 PM
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LadyStanley
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Phoenix renews partnership with Anheuser-Busch

http://coyotes.nhl.com/club/news.htm?id=652413

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Phoenix Coyotes President & COO Mike Nealy announced today that the Coyotes have renewed their corporate partnership agreement with Anheuser-Busch. As part of the partnership agreement, Anheuser-Busch has acquired the naming rights to the Coyotes exclusive ice level club that will be called “Club Bud Light”. Financial terms of the agreement were not disclosed.

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01-25-2013, 07:53 PM
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XX
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This is actually a step up for them. Previously, the ice level club and all that was sponsored by Toyota/Lexus. The club level... club also got a new sponsor, Gila River Casinos. Not sure why it was Comerica in the first place, given their minimal presence in the valley.

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