We need to make our tweets, comments on TSN, Sportsnet and radio call-ins all about wanting the superstar refs autographed sweaters, how great it is to go to the games to watch them, why we need a referee Hall of Fame etc... Who needs to talk about the players when you have such knowledgeable and skilled refs to watch. If none of us talk about the players or the game maybe the league will get the message.
There's a definite decrease in how entertaining hockey is for both teams when there are a lot of penalties in a game. Continuously stopping the play completely ruins the flow of the play. The refs really need to tone it down.