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The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, and NHL revenues.

NHL loses ~$328 million in brand value due to lockout

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Old
02-13-2013, 12:50 PM
  #1
LadyStanley
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NHL loses ~$328 million in brand value due to lockout

http://www.cbc.ca/sports/hockey/nhl/...t.html?cmp=rss

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... according to a study released Wednesday which says the lockout has left many Canadian hockey fans feeling slighted by the NHL, a factor that has pulled down its overall brand value.

Consultancy firm Brand Finance, which tracks the clout of brand names in the real world, estimates that the NHL will lose nearly $328.2 million US in brand value in 2013 as fans spend less money on hockey in the coming year, for an overall post-lockout NHL brand value of $1.56 billion US.

By comparison, the NFL has a brand value of $9.13 billion US, Major League Baseball $4.4 billion US, and the NBA $2.74 billion US, according to Brand Finance.

Among the most valuable Canadian NHL teams, the Toronto Maple Leafs lost $26 million US in brand value due to the lockout, down to $141 million US, the Montreal Canadiens $36 million US, down to $126 million US, and the Vancouver Canucks lost $26.6 million US in brand value to $89.6 million US, the report said.

Overall, Canadian teams saw $125 million US shaved off their brand value.

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02-13-2013, 12:53 PM
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cbcwpg
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NHL loses almost $400 million in brand value due to lockout

http://www.vancouversun.com/business...198/story.html

Consultancy firm Brand Finance, which tracks the clout of brand names in the real world, estimates that the NHL will lose nearly US$328.2 million in brand value in 2013 as fans spend less money on hockey in the coming year, for an overall post-lockout NHL brand value of US$1.56 billion.

Overall, Canadian teams saw US$125 million shaved off their brand value.

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02-13-2013, 12:56 PM
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PSGJ
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As a disgruntled fan I'll let my furry friend sum it up.....
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Old
02-13-2013, 12:59 PM
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CerebralGenesis
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Can't say that I feel bad reading this. They'll rebound quickly though, the fans have returned in waves.

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02-13-2013, 01:00 PM
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No Fun Shogun
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But how much more per year are the owners going to make with the new CBA giving them a bigger piece of the pie? How many years will it take for the owners to essentially recoup the losses with their greater share of revenues?

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02-13-2013, 01:12 PM
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saskganesh
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Just a blip.

Next year, with a full season, spending will resume to former levels, restoring the brand.

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02-13-2013, 01:20 PM
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gordie
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Quote:
Originally Posted by cbcwpg View Post
http://www.vancouversun.com/business...198/story.html

Consultancy firm Brand Finance, which tracks the clout of brand names in the real world, estimates that the NHL will lose nearly US$328.2 million in brand value in 2013 as fans spend less money on hockey in the coming year, for an overall post-lockout NHL brand value of US$1.56 billion.

Overall, Canadian teams saw US$125 million shaved off their brand value.
Brand may come out of this stronger than ever, Check out attendance in stats section on ESPN NHL section and compare that to NBA. NHL has 100% attendance teams far outpacing the NBA, not to mention National & Local TV Ratings being covered right here on HFBOARDS.

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02-13-2013, 01:22 PM
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Ratings are at a record high and most places are doing very well attendance wise.

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02-13-2013, 01:33 PM
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So you have an actual number that they use in the article for the decrease in brand value, yet chose to round that number to a number that makes no sense in rounding to on top of that to make it seem worse than it is? Bias much?

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02-13-2013, 01:41 PM
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Quote:
Originally Posted by No Fun Shogun View Post
But how much more per year are the owners going to make with the new CBA giving them a bigger piece of the pie? How many years will it take for the owners to essentially recoup the losses with their greater share of revenues?
Fair question. Another factor to consider is if playing hardball with the players will also positively impact future negotiations, which would have more impact on the teams revenues.

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02-13-2013, 02:16 PM
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ah "brand value"

anything to keep consultants and marketing types employed I guess

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02-13-2013, 02:23 PM
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silvercanuck
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I'll believe it when I see it. The most passionate fans are also the ones that are going to vociferously complain the most. They're just letting off steam.

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02-13-2013, 03:00 PM
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GuelphStormer
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Quote:
Originally Posted by LPHabsFan View Post
So you have an actual number that they use in the article for the decrease in brand value, yet chose to round that number to a number that makes no sense in rounding to on top of that to make it seem worse than it is? Bias much?
jeesh man, take it up with the Vancouver Sun's byline editor ... "NHL loses almost $400 million in brand value as lockout loses fans"

http://www.vancouversun.com/business...198/story.html

i think you owe someone an apology.

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02-13-2013, 07:37 PM
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MountainHawk
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As some who estimates for a living, it's odd they estimate brand value to the nearest $100K. That seems really accurate for something so nebulous.

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02-13-2013, 07:41 PM
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JMROWE
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A 328 million dollar lose for the NHL. due to the lockout & combine that with the loses the NHL. is takking by owning the Phoenix Coyotes & trying to keep them float the NHL. is really deep in hole right now & is an embarrassment to the game of hockey & to pro sports as a whole .

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02-13-2013, 08:14 PM
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Mightygoose
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Really a meaningless study

Level 5 survey with 2047 Canadians between Jan. 11 and 14. It's already out of date plus it's across the general population many who are not hockey fans to begin with so of course they're going to say they'll never buy anything NHL related to begin with.

Once the cup is handed out few will remember the shortened season and life will go on.

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Old
02-13-2013, 08:17 PM
  #17
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I'm sure the real loss will not be $328M...

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Old
02-13-2013, 09:42 PM
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No Fun Shogun
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As the other couple topics show, looks like the NHL is perfectly fine raising ticket costs to help recoup these losses.

Short term loss, long term gain.

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Old
02-13-2013, 09:45 PM
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How about you dont hire Donald Fehr next time. How about agree to resolve the next CBA during the year the other CBA expires and no later?

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02-14-2013, 05:35 PM
  #20
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Quote:
Originally Posted by Wizeman View Post
How about you dont hire Donald Fehr next time. How about agree to resolve the next CBA during the year the other CBA expires and no later?
Fehr wasn't there during the previous two lockouts. Fehr also isn't the one trying to keep the Coyotes afloat. [mod: delete]


Last edited by Dado: 02-14-2013 at 05:40 PM. Reason: Hitler? Seriously?
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Old
02-14-2013, 05:42 PM
  #21
algernon
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Brand Value vs. Players' Incomes.

Accurate comparison?
If so, when are we getting an article about the PA's $ losses?
If not, what?

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Old
02-14-2013, 10:08 PM
  #22
Gormo
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It sounds like once the house started to burn down both sides found common ground, and compromised.

But this idea that they are going to keep doing this in the future because they can apparently afford to strikes me as absurd. (At least imo)

If this went on for a few more months the scope of the damage to their business could have rendered it beyond repair; with both sides having already long lost any hope for getting all they wanted. I thought their foolhardy and futile approach to the negotiations was fairly obvious.


Last edited by Gormo: 02-15-2013 at 05:31 AM.
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