I know exactly what you are talking about! I remember the Doug Weight one specifically, and i LOVED that commercial. After reading your post I searched for a while and couldn't come up with anything, except that the Bourque commercial was inaccurate, in that Phil Bourque's name was already on the cup so, as many said "the engraver already knew how to spell it."
I am a sucker for a great hockey commercial. I would love to see those again, Ill keep looking. Hopefully someone has them saved!