The un-endorsed, but everyone's wearing them, (therefore secret) underwear of NHL

[LadyStanley]

http://sports.yahoo.com/blogs/nhl-pu...2618--nhl.html

Lululemon reports that a lot of NHL players wear their boxers (which, euphemistically speaking, keeps one's junk in place), but because of other endorsement deals can't say who.

[danishh]

the image in that article is gold:


but yeah, i assume players/teams have comprehensive equipment endorsements that prevent them from naming any other brands they wear on the ice.

[cutchemist42]

Similar to the Chara Coke (or was it Pepsi?) incident.

[IceAce]

That discussion between Setoguchi and Mitchell made me somewhat uncomfortable

[danishh]

Originally Posted by cutchemist42

Similar to the Chara Coke (or was it Pepsi?) incident.

[Kebekoi]

Originally Posted by danishh

Gatorade (PepsiCo) is the official sports drink of the NHL?

[silvercanuck]

Wait, so Setoguchi and Torrey Mitchell were openly talking about sharing underwear but the big story here is that Lululemon is an unofficial sponsor?

[IU Hawks fan]

I hate how every time I go to open a Yahoo article on my phone I get redirected to the sports homepage.

/end rant

I wonder what kind of patents they have. If they don't have any Reebok (Adidas) could make them exactly the same and attach NHL branding to it.

[Rafa Nadal]

Originally Posted by IU Hawks fan

I hate how every time I go to open a Yahoo article on my phone I get redirected to the sports homepage.

/end rant

Haha, that was happening to me in the past two days as well. Looks like Yahoo has fixed it now. I'm glad it wasn't just my phone. I always use Yahoo for looking at players' stats (ex. I would google "Jonathan Toews Yahoo"). I was using ESPN temporarily.

[danishh]

Originally Posted by Kebekoi

Gatorade (PepsiCo) is the official sports drink of the NHL?

yeah, i think pepsico is official hydration of the athletes.

it's complicated though, because TD Garden is all coca-cola.