Yeah. He should have kept his mouth shut during the lockout.
As a billionaire industrialist and owner of many sports teams, I was highly offended by Toews' remarks. If one of my workers was to speak up to his betters like that, he would quickly find himself working in the acid mines.
I highly doubt that the NBC producers are of the mindset that Wings/Kings and Hawks/Avs are rivalries. It's merely a marketing tactic to try to make it sound as though the games will be more intense than they really will be. They're almost trying to trick you into believing that this game will be intense. We might see Bollig and Patrick Bordeleau fight, but that will be the end of it.