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New Ticketing Strategy

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03-24-2013, 01:16 PM
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Marvelous Manked
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New Ticketing Strategy

I stumbled upon this new ticketing strategy put in place by the Milwaukee Brewers, and wondered what this forum would think of the potential of this becoming a part of the NHL?

http://milwaukee.brewers.mlb.com/mil...ng/advance.jsp

Quote:
Purchase the Brewers Chance 2 Advance Ticket Plan Presented by Potawatomi and you'll get tickets to 9 Brewers home games for just $99 you'll save on tickets, PLUS get your chance to advance from Bernie's Terrace all the way down to the Field Diamond Box!
Essentially, you buy a 9 game ticket pack (would be less for the NHL probably), and each time the Brewers win, your seat gets better the next time. Interesting strategy for sure.

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03-24-2013, 01:22 PM
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Very cool idea for sure.

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03-24-2013, 01:27 PM
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Marvelous Manked
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Yeah I wonder if it will have the same impact as Dynamic Ticket Pricing had on sports teams.

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03-24-2013, 03:47 PM
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I kinda like the idea and I don't see how trying it could hurt. It's refreshing when teams get creative with marketing...it shows they're at least trying to appease the fan that normally wouldn't purchase a package and might only go to one or two games a season.

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03-24-2013, 05:51 PM
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this of course would only work with teams that have attendance issues.

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03-24-2013, 05:56 PM
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Quote:
Originally Posted by danishh View Post
this of course would only work with teams that have attendance issues.
The Brewers don't have attendance issues. It's a cool way to sell cheap seats that normally wouldn't be sold on Tuesdays when all of the games are.

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03-24-2013, 06:14 PM
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Interesting but baseball teams in the regular season rarely sell out their stadiums so there is almost always open seats. Jump to the NHL and ALOT of teams sell out evey game or close to every game (80-90% sold) and lower level tickets are usually filled. This may work in Phoenix but other than that I'm not so sure.

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03-24-2013, 06:19 PM
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Marvelous Manked
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Quote:
Originally Posted by AdmiralsFan24 View Post
The Brewers don't have attendance issues. It's a cool way to sell cheap seats that normally wouldn't be sold on Tuesdays when all of the games are.
But what Danishh is saying is true.

The MLB is different attendance wise. Although they have higher attendance numbers, fewer teams sell-out. A team like Detroit, Toronto, Montreal wouldn't do this because they're losing revenue on guaranteed seating. This, however, would be a smart concept to implement in some of the southern hockey markets that would not be selling out regardless.

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03-24-2013, 06:28 PM
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The difference is that the supply is much higher in baseball than in hockey (double the number of games and usually at least double the seating capacity), attendance is a very different animal in MLB than the NHL. Teams are routinely averaging 80% and lower in MLB and are considered to be drawing very well, whereas a similar number is almost enough for people to start rumoring about the team being on the relocation block in the NHL. As such, there tends to be more seats available at almost all games, so being able to promote seating location is much easier to do in baseball than hockey.

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03-24-2013, 06:31 PM
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Quote:
Originally Posted by Manked View Post
I stumbled upon this new ticketing strategy put in place by the Milwaukee Brewers, and wondered what this forum would think of the potential of this becoming a part of the NHL?

http://milwaukee.brewers.mlb.com/mil...ng/advance.jsp



Essentially, you buy a 9 game ticket pack (would be less for the NHL probably), and each time the Brewers win, your seat gets better the next time. Interesting strategy for sure.
I'd buy them it would be great if MLSE adopted that system....

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03-24-2013, 06:59 PM
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Marvelous Manked
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Quote:
Originally Posted by No Fun Shogun View Post
The difference is that the supply is much higher in baseball than in hockey (double the number of games and usually at least double the seating capacity), attendance is a very different animal in MLB than the NHL. Teams are routinely averaging 80% and lower in MLB and are considered to be drawing very well, whereas a similar number is almost enough for people to start rumoring about the team being on the relocation block in the NHL. As such, there tends to be more seats available at almost all games, so being able to promote seating location is much easier to do in baseball than hockey.
Exactly. It could work in quite for a few NBA teams, a couple NHL teams (southern), and Jacksonville.

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Originally Posted by Stix and Stones View Post
I'd buy them it would be great if MLSE adopted that system....
The problem is that out of every team in the NHL, MLSE would be the last to adopt it because of their guaranteed revenues from single game seating.

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