I think it's fair to say this year has been a dramatic improvement over previous years. Not only is twitter and instagram much better but there has been a huge increase in content on the website as well.
They clearly got someone who knows the online Sens community well, and while it's not a secret as to who had a role, i cant really say i know the whole story.
the new dump and chase feature, letting players take over the instagram/twitter account, having more players get into twitter, and best of all some HUMOR.
It's really refreshing and certainly fits in with a rebuild, it's a perfect time to get the younger generation into the sens.
Big props to the Sens organization for taking a risky plunge that in my impression has certainly paid off.