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Viral Marketing for NHL Playoffs: Stanley Cupcake

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04-30-2013, 08:54 AM
  #1
Crease
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Viral Marketing for NHL Playoffs: Stanley Cupcake

This was delivered to Entertainment Weekly by white-gloved Keepers of the Cupcake:



I guess context might help. From NBC:

Quote:
NBC Sports Group and Civic Entertainment Group’s first campaign will launch this week, with NBC Sports and the National Hockey League (NHL) joining forces with Crumbs Bake Shop (NASDAQ:CRMB) to celebrate the start of the 2013 Stanley Cup Playoffs. As part of the “Because It’s The Cup” marketing campaign, NBC and CEG have created a limited edition set of “Stanley Cup Cupcakes.” The campaign, which launches Tuesday, April 30 with a press conference in Madison Square Park, NYC, includes:

Crumbs Cupcakes featuring all sixteen (16) playoff clubs to be sold at 65+ Crumbs retail locations throughout the country. Select teams in select locations.

NBC/NHL/Crumbs co-branded mobile vehicle touring key playoff cities distributing the specially “iced” Cupcakes

Delivery of custom sets of Crumbs Cupcakes to local sports radio stations, affiliate and RSN television networks, media and key business partners.
Bribing fans with cupcakes.

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Old
04-30-2013, 09:02 AM
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Had never heard of this place until yesterday. Googled it and there's one 5 blocks from my office.

So I guess it worked

Of course, from the league's view, the idea isn't to get hockey fans to figure out where to buy cupcakes but to get those who like sweets to be aware of the games. But it can go both ways, that's how a good partnership is built. Both need to get something out of it.

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04-30-2013, 10:23 AM
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LadyStanley
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"Key playoff cities" aka NBC-broadcast venues.

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04-30-2013, 11:45 AM
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tarheelhockey
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That photo activates my latent OCD.

Is it that hard to turn the logos the right way!?

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04-30-2013, 01:30 PM
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Pilky01
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Quote:
Originally Posted by tarheelhockey View Post
That photo activates my latent OCD.

Is it that hard to turn the logos the right way!?
Damn right!


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04-30-2013, 01:44 PM
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Fugu
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Quote:
Originally Posted by tarheelhockey View Post
That photo activates my latent OCD.

Is it that hard to turn the logos the right way!?

lirl


(couldn't resist)

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04-30-2013, 07:07 PM
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LadyStanley
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NHL Live had a delivery today.

And the Sharks RSN got one too:

CSNKoz 3:53pm via iOS
Follow the @sjsharks throughout the NHL Playoffs on @ChronLiveCSN and @SNCAuthentic. We r up 4 the Cup(cake)! pic.twitter.com/ojXd8LEEw3

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