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1978 NHL TV Issues Toronto vs Montreal

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06-18-2013, 12:24 PM
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Canadiens1958
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1978 NHL TV Issues Toronto vs Montreal

Interesting article about the market differences between Montreal and Toronto in 1978 and the impact on NHL telecasts:

http://news.google.com/newspapers?id...3043%2C1687943

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06-18-2013, 12:43 PM
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Interesting. The cost of doing business in Quebec from a sports & or entertainment marketing perspective has always been higher as your dealing with essentially 2 separate cultures & realities. Its tricky, and youve gotta know your stuff linguistically & culturally in order to be successful, keeping costs to manageable levels as theres a lot of duplication involved. Its not just a matter of signage & broadcast advertising spots, but a whole backfill of commercial campaigns & incentive programs at the wholesale levels that public never see's and is generally completely unaware of that also has to be implemented as it relates to a wide range of products, services & venues.

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06-18-2013, 02:07 PM
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Canadiens1958
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All True

^^^ All true. Interesting point about the TV signal out of Hamilton. Early opportunities for a Hamilton or GTA franchise in the background.

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06-18-2013, 02:17 PM
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Montreal was canada'-s biggest city in canada at the time and also had the most corporate hQ.It all ended when the separtsists took over and held a vote on separtism?Many Hq left Montreal to Toronto.And since the early 80'-s Toronto has taken over from Montreal.Another vote was held in 199 six and has hurt french english relations in canada and hurt Montreal'-s economic power which it had decades before

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06-18-2013, 02:57 PM
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Quote:
Originally Posted by Canadiens1958 View Post
^^^ All true. Interesting point about the TV signal out of Hamilton. Early opportunities for a Hamilton or GTA franchise in the background.
Yes, CHCH TV 11 won the rights for only a few years, broadcasting the mid-week games from Maple Leaf Gardens, Reporter Dick Beddoes hosting an in between & post game segment. CHCH also had the rights for Wrestling, and broadcast Buffalo Bills games for awhile as well. It had been a CBC affiliate until the early 60's but then became an independent thereafter.... In 1979/80, the then Mayor of Hamilton did in fact initiate contact with the NHL wanting in, however, they were obviously told "need an arena first"; 1985 Copps Coliseum opens its doors. The first of its kind in terms of design & structure for the boom that followed through the latter 80's, 90's & 00's, aspects of it copied from Vancouver to Montreal etc. Excellent sightlines. Easy move-in-out. Anchors the downtown core, hoped to drive development. Still a shell really, unfinished, now looking obsolete, white elephant, never having fulfilled its promise, potential.

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06-18-2013, 03:39 PM
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I wonder if issues such as these helped to cause the decline of the Exposí popularity across Canada, vs. the Blue Jays.

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06-18-2013, 10:24 PM
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I wonder if issues such as these helped to cause the decline of the Expos’ popularity across Canada, vs. the Blue Jays.
In part yes. Montreal was really & truly ascendant from the early 60's through to 1980. They hosted Canada & the World with Expo 67, received the first MLB Franchise outside of the US in 69, the old Royals a farm club for LA, the rush to get Jarry Park fixed up & suitable going from 3000 to 28,500+ seats, then, hosted the Olympics in 1976. All the while of course, the Montreal Canadiens winning Stanley Cups, in 71, the Dynasty Years of the mid to latter part of the decade. Had Montreal not received the Expo's, mightve been years before Toronto saw the Blue Jays, who started play in 77. But, there were troubling signs. The FLQ bombing of the Montreal Stock Exchange, the October Crisis of 1970 with the Kidnapping of British Diplomat James Cross & murder of Quebec Labour Minister Pierre Laporte. The rise of the Parti Quebecois, Rene Levesque, Sovereignty Association, Bill 101 & the 1980 Referendum, which drove tens of 1000's of the provinces wealthiest out, forcing mass relocation of corporate head offices to Toronto & elsewhere. 33yrs later, Quebec still dealing with the fallout, recovering.

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