^^^ Interesting and probably a first. Noticed as well an ad for Carling Red Cap Ale in a 1959 newspaper you'd linked on another thread. Was just brand generic, no contest or anything, but Holy Moly. Did that bring back some memories. Long defunct brand at least in Ontario... though a few years ago here in BC it did re-surface and was sold in the original little brown stubby bottles that fell from favor in the mid to late 70's. I believe its still available as well. Seriously retro.
Isnt that interesting, the Esso promotion and the Turret Contest, both of em..... with the latter you couldnt get away with that today first of all because its a tobacco product & sweepstakes/contests no longer permitted as are virtually all forms of advertising & even product placements in TV shows, movies if you want an 'R' or PG Rating. Secondly, you note in the Rules "proof of purchase must accompany the entry form"? That to outlawed decades ago. Cant force purchase to enter a sweepstakes or contest with the sale of a product or service....
That line of equipment from Esso, I believe manufactured by the then called Cooper-Weekes. I do remember the gloves, kid-sized, amongst the first that were colored (blue & white with the Leaf logo or red, white & blue with the Habs' logo) and affordable, most gloves still tan colored or if colored pricier, not available in Tyke/Atom sizes quite so much. Those things available through Esso seriously low-end vinyl jobbies with a rather rough suede palm. Those along with the helmets you used to see all over the place for a couple of years there along with the shin guards & shoulder pads, the bags & sticks which I think were made by Hespeler. The promo didnt last long, nor did the equipment. Disintegrated. I have seen the odd pair of gloves surfacing on ebay, collectible sites etc.
^^^ In terms of actual broadcast not entirely sure but very very likely. Ive seen old C.C.M. collectibles, photo's of NHL Clubs from the 30's, individual players & so on for sale on memorabilia sites (pricey if mint); along with yearbooks and signed by Foster Hewitt ad-panels & posters. So Im guessing but yes, and likely national in scope including western Canada. He was stationed at the Gardens, C.C.M. extremely pro-active at that time & really right through to the early 60's in the market. Red Kelly signed as a spokesperson upon his arrival from Detroit, new skates with the heel protector, then with helmets. Sticks as well. Used exclusively by the Leafs & Marlies. Back in the late 20's & through the 30's, long time equipment manager & skate sharpener Tommy Naylor of the Leafs as well had connections to C.C.M., so you had teams locally at all levels, those coming through Maple Leaf Gardens including ice shows & figure skaters all singing his praises, C.C.M. blades & boots. Here actually a link with some pictures & further details, book written called Vintage C.C.M....
^^^ Interesting. Available at & through Eatons who eventually only carried there own private label Eatonia brand of skates though when exactly that started Im not sure.... Also looks like former 4X Stanley Cup Goaltender with the Maroons Riley Hern had a Menswear & Sporting Goods shop there in Montreal on Peel after retiring in 1911. Passed away in Montreal in 1929 at just 48yrs of age, the shop however still operating.... in the 2002 book Without Fear; Hockeys Greatest 50 Goaltenders - Kevin Allen & Bob Duff ranked him 25th overall.
Interesting contrast between the 1930 and 1934 CCM ads. Skating focus became an NHL hockey focus.
Yes. Appears to be a more "sales by association" with the NHL as opposed to a stand alone approach. Within that time frame, late 20's through early 30's, some of the smaller more boutique manufacturers like Ballard Skate Company had fallen by the wayside, leaving essentially C.C.M. as the preeminent brand right through until the early to mid 70's with Tacks. Bauer then eclipsing C.C.M. with the introduction of the Tuuk Chassis System. At the same time, more boutique manufacturers springing up like Micron & Lange, they too eventually dropping off by the early 80's.