The latest data from Scarborough, a New York-based research firm, also show the size of the Hawks' bandwagon fan growth coming out of the NHL lockout.
A different Scarborough survey conducted for the year ending in February — just as the 2012-13 season was finally starting — reported a Hawks following of only 32 percent, highlighting the growth that resulted from winning the Stanley Cup in June.
For perspective on the current Hawks data: At 39 percent, the team's level of local fan participation is fifth-highest among American NHL cities, behind Pittsburgh, Buffalo, Detroit and Boston.
And remember, the Blackhawks still had the largest percentage growth among all teams in the four major sports leagues between 2007 and the end of 2011, jumping from 8 percent to 43 percent over that period (during which they won the 2010 Stanley Cup), according to Scarborough.
45 percent Cubs? I don't believe more people are interested in the Cubs then the Hawks and Bulls with the state of the Cubs the last few years. They are a friggin minor league team. I can't stomach watching such a bad team on television, forget going to the games.