now you guys all know curling is the #1 spectator sport in north america followed closely by shuffleboard!!!
You might be joking around, but on television up here in Canada, curling gets the highest ratings of anything on the sports channels (and perhaps higher ratings than anything on the non-sports channels as well). That's why it gets precedence and pre-empts anything else when a tournament is on. (Even WWE wrestling, which is another top-rated "sport". Don't flame me for those quotes. For the record, I'm a wrestling fan.)