Few Bruins fans are aware of it, but for the first time this year, the club has two full-time employees staffing a "Fan Relations" department. Whatever issue a fan might have, there is now a conduit in place to deal with it. It's yet another sign that things are changing on Causeway Street, where in the past, the art of customer relations was, well, a lost art.
"The sole purpose of this," said Fleet boss Rich Krezwick, who doubles as a Bruins executive vice president, "is to handle whatever questions, comments, or suggestions our fans have. We have the people in place to try to remedy problems. We want people to know we're here, we're listening, and we want to help."
Henceforth, fans with issues or suggestions should contact: email@example.com, or call 617-624-BEAR.
Who ever thought it would be that easy to get answers on Causeway Street? Imagine the scores of amateur GMs out there who will be phoning in their suggested line combinations tomorrow morning. (Please note: Limit your "bring back Bruce Shoebottom" requests to 10 per household.)
"I'm sure we'll get a lot of GM feedback," said an amused Krezwick. "What can I say? We'll listen to every comment."