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The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, NHL revenues, relocation and expansion.

Ducks' shameful TV ratings

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Old
02-20-2017, 03:45 AM
  #1
Balthazar
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Ducks' shameful TV ratings

Worst ratings in the league. Link in the tweet.

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02-20-2017, 04:10 AM
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They will be OK, election is over.

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Old
02-20-2017, 04:26 AM
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I bet in Selänne's time more Finns watched Ducks' games than that.


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02-20-2017, 04:26 AM
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dechire
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Regarding the 2nd tweet, it's worth noting that "their SoCal market" means that they can have a lower rating than another team while having a higher number of total viewers. 0.2 of 7m people = 0.7 of 2m people. That's not to say that the Ducks ratings aren't bad(they are). Just that using the size of the market as a negative in this context doesn't make sense.

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02-20-2017, 05:19 AM
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Headshot77
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Is there a source that has every teams ratings, and the context behind them (size of TV market)?

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02-20-2017, 07:32 AM
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dechire
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Quote:
Originally Posted by Headshot77 View Post
Is there a source that has every teams ratings, and the context behind them (size of TV market)?
I don't think so(aside from the actual Nielsen reports) but you can get some context based on the major markets. But a lot of these networks extend into multiple regions(e.g. Fox Sports Southwest covers Texas, Oklahoma, New Mexico, Arkansas, Louisiana) which can confuse things. National broadcast numbers(rating/share/demos/viewers) are pretty readily available but regional numbers aren't. The regional networks themselves have access to this data and can properly interpret their ratings but it's not something the average person is doing.

Now to get back to the Ducks. Looking at their previous ratings they went from 0.21(2014) to 0.29(2015) to 0.43(2016) and back to 0.21(2017 to date) so actually last year looks to be an outlier and the 40% drop isn't as alarming as it appears. And based on other teams in previous years, double digit fluctuations are not unusual.

And to circle back around to my very first paragraph that I typed before searching the archive, the 2014 article does provide viewership numbers for 5 teams: Blackhawks(4.33 rating, 153k average households), Bruins(5.04 rating, 123k), Rangers(1.29 rating, 96k), Pens(7.57 rating, 89k) and Red Wings(rating not listed, 67k). Just based on those numbers you can see the differences in rating vs total viewers. I'm not searching past 2014 for more data unless asked(I'm totally willing if you're interested) but hopefully this helps.

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02-20-2017, 09:29 AM
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Shame!

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Old
02-20-2017, 09:34 AM
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Fugu
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Dater should also qualify his tweet since two US NHL teams aren't listed, and none of the Canadian teams are there, though I suspect their ratings are fine.

Quote:
SportsBusiness Journal collected ratings information for 21 U.S.-based teams. Information on the Carolina Hurricanes and Nashville Predators was not available. Ratings also were not available for the league’s seven Canadian teams.

Twelve of the teams posted ratings declines. The Colorado Avalanche have seen the largest drop, down 57 percent, as the team is on pace to finish with one of the NHL’s worst records in the last decade. Despite currently being playoff bound, the Anaheim Ducks are down 46 percent.

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Old
02-20-2017, 12:22 PM
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Big McLargehuge
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I won't argue that the Ducks numbers are good, they're not, but the absurdly low number can be pretty heavily equated to them being the secondary hockey team in a gigantic market that can even make the ratings of the most popular NBA team(s) look paltry compared to their peers thanks to the sheer size and vastly differening demographics of the region.

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02-20-2017, 12:32 PM
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dechire
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Quote:
Originally Posted by Fugu View Post
Dater should also qualify his tweet since two US NHL teams aren't listed, and none of the Canadian teams are there, though I suspect their ratings are fine.
I looked into this since it's obvious why Canadian teams aren't included but I didn't know why two US teams don't have their ratings tracked. As far as I can tell it comes from the fact that FS Carolinas and FS Tennessee were originally part of Fox Sports South until the network split in 2008. While Fox Sports considers them separate channels I'm not sure if Nielsen is able to track their coverage area anymore. The 3 networks (FS-S, FS-T, FS-C) are still tied together just with different regional broadcasts with some minor overlap.

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02-20-2017, 02:33 PM
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tony d
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Surprised to see the Ducks so low. They seemed like a pretty good market and apopular team.

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02-20-2017, 02:48 PM
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Popularity isn't expected if your team is based in Orange County.

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02-20-2017, 03:01 PM
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UnrefinedCrude
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any one have the raw numbers, instead of "share"

how many viewers does it equate to? I suspect that number might be fine.

What's the population used for SoCal? I know California as a whole has a similar population to all of Canada. A smaller share of Cali is still a lot of people.

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02-20-2017, 03:32 PM
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Melrose Munch
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Quote:
Originally Posted by Vamos Rafa View Post
Popularity isn't expected if your team is based in Orange County.
Which is why Moreno tried to leave recently. But now he's backed down for some reason.

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02-20-2017, 05:20 PM
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Quote:
Originally Posted by Melrose Munch View Post
Which is why Moreno tried to leave recently. But now he's backed down for some reason.
The place he considered relocating the Angels to was still in Orange County. Orange County has 3 million people, more than several metro areas with teams.

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02-20-2017, 05:29 PM
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Melrose Munch
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Quote:
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The place he considered relocating the Angels to was still in Orange County. Orange County has 3 million people, more than several metro areas with teams.
There was rumors of LA, I believe he said he was "thinking of the region", per se.

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02-20-2017, 05:48 PM
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Don't they have to compete with the LA Kings in the same market?

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02-20-2017, 06:01 PM
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Well, as someone that listens to a good chunk of local broadcasts via NHL.tv, their homer announcers are easily amongst the worst, if not the very worst, that I've listened to. Might play a role.

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Old
02-20-2017, 06:21 PM
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Quote:
Originally Posted by uhlaw97 View Post
Don't they have to compete with the LA Kings in the same market?
Yes, it's not unlike the NYC market where you have multiple teams in the same TV market.

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02-20-2017, 06:23 PM
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dechire
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Quote:
Originally Posted by uhlaw97 View Post
Don't they have to compete with the LA Kings in the same market?
Yes and no. I grew up geographically closer to Anaheim than LA but nobody in my area would have rooted for the Ducks over the Kings. The Kings draw from a much larger area of potential fans than the Ducks even though they're both accessible for everyone in the region. And the population in Kings-leaning areas is much higher than the population that would lean toward the Ducks. As Fugu said it's similar to the NY market. There are multiple teams but not necessarily drawing from the same pool of fans.

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02-20-2017, 06:33 PM
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Bad on ice product.
Promises of accountability and changes this year.

Telecasts are dull

Even with the rain we've received, there is still a lot of stuff for us to do with the weather we have.

Percentage numbers are down.
Never a great sign, especially given the work they've done in the junior/HS hockey locally

Or simply, game seven ptsd

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Old
02-20-2017, 09:53 PM
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Balthazar
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Quote:
Originally Posted by Vamos Rafa View Post
Popularity isn't expected if your team is based in Orange County.
So fans refuse to watch a team on TV because the team is located in OC?

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02-20-2017, 10:33 PM
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Vamos Rafa
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Quote:
Originally Posted by Balthazar View Post
So fans refuse to watch a team on TV because the team is located in OC?
You're just not gonna get fans from the more populated LA County when the Kings own that territory. Not to mention that there are more Kings fans in Orange County than there are Ducks fans in LA county so in a sense, the Ducks are already competing with the Kings in their own territory.

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02-20-2017, 10:34 PM
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Melrose Munch
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Quote:
Originally Posted by Vamos Rafa View Post
You're just not gonna get fans from the more populated LA County when the Kings own that territory.
Plus the Kings fans in North OC as well.

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Old
02-21-2017, 01:07 AM
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Colin226
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Comparing ratings percentages, for the most part, is really stupid. You're just saying "The greater LA area is less enthusiastic about the Ducks relative to other teams in their own markets." Ducks could still have more actual viewers than teams in other markets, which is what really matters.

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