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NHL viewer median age is now 49

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Old
06-10-2017, 07:58 PM
  #1
Fenway
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NHL viewer median age is now 49

I am not surprised by baseball skewing older than the other sports but the NHL numbers are alarming. These figures indicate millennials seem to have interest in the NBA and MLS but not the other sports.



http://www.sportsbusinessdaily.com/J...ip-trends.aspx

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If you have been watching this season on broadcast, cable, or satellite TV, chances are good you can remember Led Zeppelin on the radio and “Jaws” on the movie screen. According to data compiled by research firm Magna Global for SportsBusiness Journal, the median age of NHL viewers in 2016 was 49. This is up from 42 in 2006, and 33 in 2000.

Among 16 sports, the NHL’s 16-year rise in median age between 2000 and 2016 is the second-largest after pro wrestling (26 years).
In comparison, the NFL rose from 44 to 50 over the same period.
Quote:
Even amid increasing age and fewer eyeballs, live sports TV still flexes its muscles. “House of Cards” watchers can stream the show any time. NHL enthusiasts, however, have to watch the playoffs live.

This year, older, well-to-do fans have tuned in. According to Hughes, viewers of the NHL playoffs have a median household income of $80,000, higher than those watching the most recent World Series ($73,000), NFL playoffs ($67,000), and NBA Finals ($67,000).
http://www.bostonglobe.com/sports/br...APJ/story.html

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06-10-2017, 08:32 PM
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Melrose Munch
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NHL's lack of diversity is a problem and needs to be fixed.

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06-10-2017, 08:34 PM
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McDuul
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Quote:
Originally Posted by Melrose Munch View Post
NHL's lack of diversity is a problem and needs to be fixed.
Yes, the NBA is sooooooo much more diverse.

Give your head a shake.

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06-10-2017, 09:07 PM
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Jonas1235
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I feel like most MLS fans are actually younger than this survey.

Did Liga MX not make the list? I thought they were passing the NHL...

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06-10-2017, 09:10 PM
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Melrose Munch
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Originally Posted by McDuul View Post
Yes, the NBA is sooooooo much more diverse.

Give your head a shake.
It is. Players are there from multiple countries and races. The NHL is mostly white


You're the guy who thinks the NHL has no problems.

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06-10-2017, 09:24 PM
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Originally Posted by Fenway View Post
These figures indicate millennials seem to have interest in the NBA and MLS but not the other sports.
I think the argument for MLS soccer is more that older people don't care for it. In the case of the NBA I think you can argue while it has a good older base that ven more young people watch it

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06-10-2017, 09:24 PM
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What percentage of people actually watch cable/satellite and don’t stream? Then give me those demographics. Waste of time...

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06-10-2017, 09:31 PM
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This article also states the average age for tv viewers are in the 50s, I don't know how seriously I would take this study.

Mls has such a small pool of audience.

Non of this stuff matters, NFL still will command high dollars despite the 50 year old age average.

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06-10-2017, 09:41 PM
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Quote:
Originally Posted by Melrose Munch View Post
NHL's lack of diversity is a problem and needs to be fixed.
Odd definition of diversity given how many countries are represented in the NHL. There will never be that many "visible" minorities in the league so not sure why that's even being brought up.

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06-10-2017, 10:16 PM
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Jets4Life
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These statistics do not mean much, unless live streaming on the internet is factored in.

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06-10-2017, 10:22 PM
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Originally Posted by Jets4Life View Post
These statistics do not mean much, unless live streaming on the internet is factored in.
I agree, if you are simply trying to learn "Who's watching....?" However, if you are attempting to plan the next round of media buys, this information is more important. It says that the younger generation is not as interested in purchasing NBCSports to watch the NHL, for example.

And, that means that the media world is going to shift to a different model, and the league better prepare for that. It might be a world with less $$ to the NHL, and to all leagues, actually....

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06-10-2017, 10:33 PM
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Melrose Munch
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Originally Posted by Rabid Ranger View Post
Odd definition of diversity given how many countries are represented in the NHL. There will never be that many "visible" minorities in the league so not sure why that's even being brought up.
Because according to this the NHL skews older and mostly likely whiter. The sport will not grow until it starts expanding beyond its comfortable parameters.

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06-10-2017, 10:56 PM
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Heh, we were talking about these numbers on the wrestling board a couple of days ago.

Another note on these number is that while the NHL's median age of viewers has gone up, but NHL's viewership base is also seen as more affluent.

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06-10-2017, 10:59 PM
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Originally Posted by Melrose Munch View Post
Because according to this the NHL skews older and mostly likely whiter. The sport will not grow until it starts expanding beyond its comfortable parameters.
Only one problem, you can't force that. UFC is a diverse sport with minority champions but their audience is mostly white men.

Baseball going to give Hunter Greene a strong push to market to the younger black audience. Let see if it work.

To be honest, I don't think the nfl,mlb,nba,nhl can really grow. They can maintain but not grow. It's too late .

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06-10-2017, 11:48 PM
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Quote:
Originally Posted by M.C.G. 31 View Post
Heh, we were talking about these numbers on the wrestling board a couple of days ago.

Another note on these number is that while the NHL's median age of viewers has gone up, but NHL's viewership base is also seen as more affluent.
Was about to post about how I heard this from Big Meltz.


Last edited by Tom ServoMST3K: 06-11-2017 at 12:50 AM.
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06-11-2017, 12:09 AM
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Kyle McMahon
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Quote:
Originally Posted by Melrose Munch View Post
Because according to this the NHL skews older and mostly likely whiter. The sport will not grow until it starts expanding beyond its comfortable parameters.
Unless you're a team owner with potential financial gain at stake, why would you care about whether or not the sport grows? It is already played by millions of people in numerous countries, many of which now send players to the NHL, a league now consisting of 31 teams in all sorts of far-flung locales across North America, playing games from September to June. Seems to me the sport is already pretty damn big. A lot bigger than many traditional fans would prefer, to be honest.


Last edited by Fugu: 06-11-2017 at 10:15 AM. Reason: resurrected what was wrongly removed earlier :)
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06-11-2017, 12:43 AM
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dechire
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I'm more concerned about the 5% viewership decrease among 17 and unders in the past decade. Either young people have a decreasing level of interest in the sport which would be terrible for the future of the sport or they no longer watch on television which would be terrible for future tv contracts which would affect league revenue.

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06-11-2017, 01:02 AM
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Quote:
Originally Posted by Melrose Munch View Post
It is. Players are there from multiple countries and races. The NHL is mostly white


You're the guy who thinks the NHL has no problems.
The NHL is the only Big Four league without a single nationality constituting the majority while American players make up 70% of NBA players.

Which one is more diverse?

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06-11-2017, 01:05 AM
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Older people purchase cable. Younger people stream it. Skewed.

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06-11-2017, 02:42 AM
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Older people purchase cable. Younger people stream it. Skewed.
Cord Cutting is overblown.

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06-11-2017, 02:53 AM
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DoyleG
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Quote:
Originally Posted by Urbanskog View Post
The NHL is the only Big Four league without a single nationality constituting the majority while American players make up 70% of NBA players.

Which one is more diverse?
In his mind, the NBA due to its 'blackness'.

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06-11-2017, 03:26 AM
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Quote:
Originally Posted by Melrose Munch View Post
It is. Players are there from multiple countries and races. The NHL is mostly white


You're the guy who thinks the NHL has no problems.
Lol I didn't realize the fact most players come from the United States and are black means multiple countries and races? NHL players come from many different European countries, but I guess that's not enough because of being white right?

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06-11-2017, 03:43 AM
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Quote:
Originally Posted by Melrose Munch View Post
NHL's lack of diversity is a problem and needs to be fixed.
that is a touchy subject

if you break down diversity by skin colour I see the point--but if breakdown by country it is diverse

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06-11-2017, 04:53 AM
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Quote:
Originally Posted by jumptheshark View Post
that is a touchy subject

if you break down diversity by skin colour I see the point--but if breakdown by country it is diverse
Right, it depends on your definition of diversity, of which there can be many, oddly enough. It's usually about skin color though, and the NHL can always stand to gain more non-white fans. On the other hand, it could use more white fans too. Women as well. Basically any human with any kind of money.

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06-11-2017, 05:24 AM
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Originally Posted by Kyle McMahon View Post
Unless you're a team owner with potential financial gain at stake, why would you care about whether or not the sport grows?
Yup, never got this either. Never ever got a proper reply to it. Even if the NHL was to "stop growing" and did pretty bad economically for years there still would be pro hockey played at the highest level 10-20 years down the road.
I can understand fans of teams from markets that are not stable being interested in growing the sport on a regional level to prevent their team from moving, but other than that...

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