Well, the WWE started playing their main events in Famous Players theaters YEARS ago. Like when I was in high school. I think specific habs games in theaters would be cool, but probably only play offs.
It's nice that people who for whatever reason before, couldn't watch the game, can now.
Oftentimes, they have PPV Oiler games on in theatres here in Edmonton. I've never been to any of those, but apparently the crowd gets into it, and it is a good time.
About liquor in movie theatres, the main theatre at West Edmonton Mall sells alcohol for selected shows. Perhaps this is the new way of trying to compete in the heavily saturated entertainment business.