As I understand it, it's basically the same stick as the Mission Z-1 just with an orange camoflague paint job. Decently balanced stick compared to Mission's old top of the line M-1, but the blade is probably a bit flimsier by comparison. HockeyGiant has the Concept X stick selling for $40. The shaft shape is a little more squarish than I prefer.
Decent stick for the price. Then again, some replacement blades for for more than $40 alone, so you get what you're paying for.
If you can afford $70, I'd go for the Mission L-2. It comes with an extra replacement blade which is nice if you happen to play in an outdoor rink that chews up blades.